Front cover image for Professional communication for business : fresh perspectives

Professional communication for business : fresh perspectives

More than you would expect from a textbook ... with language you can understand, material that is relevant to you, your world and your circumstances, diverse opinions from many institutions, continents and cultures, and all the skills and content you need to succeed in your studies.
Print Book, English, 2007, 2010
Pearson Prentice Hall / Pearson Education SA, Cape Town, 2007, 2010
xvi, 296 pages ; 28 cm
9781868915934, 186891593X
671297886
Why learn about communication?
Some basic communication theory
Planning for effective communication
Read right and write to be read
Listening and speaking
Communication beyond words
Tough communication
Communication for learning
Communication for employment
Professional correspondence
Going live: presentation skills
Integrated organisational communication
Creating new business and winning clients