Front cover image for Cultivating picturacy : visual art and verbal interventions

Cultivating picturacy : visual art and verbal interventions

"Though English has no word for the visual counterpart to literacy, Heffernan argues that the capacity to interpret pictures must be cultivated and deserves a name: picturacy. Using examples such as the prehistoric cave paintings of Lascaux, film versions of Frankenstein, the provocative photographs of Sally Mann, and the abstract canvases of Gerhard Richter, the volume illustrates how learning to decode the language of pictures resembles the process of learning to read. While words typically frame and regulate our experience of art, the study also explains how pictures can contest the authority of the words we use to interpret art."--Jacket
Print Book, English, ©2006
Baylor University Press, Waco, Tex., ©2006
xx, 417 pages, 8 unnumbered pages of plates : illustrations (some color) ; 24 cm
9781932792416, 1932792414
70114562
Literacy and picturacy : how do we learn to read pictures?
Speaking for pictures : the rhetoric of art criticism
Alberti on Apelles : word and image in De pictura
Text and design : Blake's Songs of innocence and of experience
Marginal language : word and image in Blake's Visions of the daughters of Albion
Painting against poetry : Reynold's Discourses and the discourse of Turner's art
Wordsworth, Constable, and the poetics of chiaroscuro
Self-representation in Byron's poetry and Turner's art
Looking at the monster Frankenstein and film
Love, death, and grotesquerie : Beardsley's illustrations of Wilde and Pope
Hockney remakes Hogarth : a gay rake progresses to America
Peter Milton's turn : an American printmaker marks the end of a millennium
Reza, Pollock, Richter : language and abstract art