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Loading... Traction: A Startup Guide to Getting Customers (edition 2014)by Gabriel Weinberg, Justin MaresSolid coverage of 19 major customer acquisition strategies. "traction" means steady growth in acquisition of new customers for your company, and these experienced entrepreneurs take you through methodology for evaluating which ones are right for you. My only major wish is that they'd covered Crowdfunding - e.g. Kickstarter, Indiegogo and the like. But except for that all the major bases are covered well with detailed learnings from a variety of entrepreneurs. This is like a pick your own adventure book. The first 5-6 chapters are great and they outline a method for choosing the right growth engine for your business. I will use this book to review in the future when I'm looking for a new growth channel ast RetailKit. As we grow, our growth channels will change. Right now, we are using and optimizing sales.. but my gut says this won't last forever. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)658.11Technology Management and auxiliary services Management Of Corporate Finance Startup ManagementLC ClassificationRatingAverage:
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