Front cover image for Leading with purpose : the new corporate realities

Leading with purpose : the new corporate realities

This book considers the relationship between a corporation's stated aims and its strategy, leadership, workers, and competitive performance. Breaking with the orthodox view that corporations should seek first to maximize shareholder wealth, Ellsworth argues for a focus on the customer. Particular attention is given to the meaning employees give their work, the logic of "value-based management," the impact of globalization, and the aims of leadership
Print Book, English, ©2002
Stanford Business Books, Stanford, ©2002
xiv, 407 pages ; 24 cm
9780804743853, 0804743851
49775350
Introduction : the new realities of corporate purpose
Part 1. Influences on meaning, strategy, managing, and performance. Purpose and performance : leveraging the essence of a corporation
Corporations and individuals : creating meaning and competitiveness
Strategy : defining corporate mission, priorities, and direction
Managing : transforming purpose into action
Part 2. Capital markets, property rights, and the individual. Capital-market relationships : the myths of shareholder wealth maximization
Property rights : the shareholders' rights and responsibilities
Individualism : America's competitive advantage
Part 3. Competing purposes in the global marketplace. Purpose and global competitiveness : the realities
America's rivals : changing the rules of competition
Conclusion : the lessons for leadership. Infusing purpose : a moral and strategic responsibility of leadership
English