Pour your heart into it : how Starbucks built a company one cup at a time
The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon
History
vii, 351 pages ; 24 cm
9780786863150, 9780786883561, 9780786863976, 0786863153, 0786883561, 0786863978
37591934
pt. 1. Rediscovering coffee : the years up to 1987. Imagination, dreams, and humble origins
A strong legacy makes you sustainable for the future
To Italians, espresso is like an aria
"Luck is the residue of design"
Naysayers never build a great enterprise
The imprinting of the company's values
pt. 2. Reinventing the coffee experience : the private years, 1987-1992. Act your dreams with open eyes
If it captures your imagination, it will captivate others
People are not a line item : Starbucks mission statement
A hundred-story building first needs a strong foundation
Don't be threatened by people smarter than you
The value of dogmatism and flexibility
pt. 3. Renewing the entrepreneurial spirit : the public years, 1992-1997. Wall Street measures a company's price, not its value
As long as you're reinventing, how about reinventing yourself?
Don't let the entrepreneur get in the way of the enterprising spirit
Seek to renew yourself even when you're hitting home runs
Crisis of prices, crisis of values
The best way to build a brand is one person at a time
Twenty million new customers are worth taking a risk for
You can grow big and stay small
How socially responsible can a company be?
How not to be a cookie-cutter chain
When they tell you to focus, don't get myopic
Lead with your heart
Includes index