Traction how any startup can achieve explosive customer growth
Gabriel Weinberg (Author), Justin Mares (Author)
"Most startups don't fail because they can't build a product. Most startups fail because they can't get traction."-- Amazon.com
1 online resource
9780698411876, 0698411870
1164395036
Preface: Traction Trumps Everything
Traction Channels
Traction Thinking
Bullseye
Traction Testing
Critical Path
Targeting Blogs
Publicity
Unconventional PR
Search Engine Marketing (SEM)
Social and Display Ads
Offline Ads
Search Engine Optimization (SEO)
Content Marketing
Email Marketing
Viral Marketing
Engineering as Marketing
Business Development (BD)
Sales
Affiliate Programs
Existing Platforms
Trade Shows
Offline Events
Speaking Engagements
Community Building
Acknowledgments
Appendix: Midds Ring Tests
Index
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