Marketing Automation For DummiesJohn Wiley & Sons, 21 mar 2014 - 320 páginas Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more.
Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness. |
Dentro del libro
... companies to build their own audiences on social media. This is a complete change from just a few years ago when many companies would buy audiences through mass media. The main challenges of social media marketing are managing the.
... companies to prove the value of social media by giving companies the ability to keep a consistent message across channels, tie social activity to actual revenue generated, and easily manage the multitude of social activities through ...
... companies implement marketing automation solutions can help to inform your business case. Here are some of the main reasons that other companies decide to get involved with marketing automation: ✓ Generating more leads with the same ...
... companies demand financial justification. Marketing automation allows companies to track leads and report on the return on investment (ROI) of marketing activities associated with those leads by tying marketing efforts to the sales ...
... Companies with mature lead generation and management practices have a 9.3 percent higher sales quota achievement rate. (CSO Insights, 2007) ✓ Companies that excel at lead nurturing generate 50 percent more sales-ready leads at 33 ...
Índice
3 | |
17 | |
32 | |
Setting Up a New Marketing Automation Tool | 39 |
Introducing the Concepts of Marketing Automation 7 Chapter 2 Creating a Business Case for Marketing Automation 17 Chapter 3 Choosing a Marke... | 59 |
Creating Segmented Lists | 77 |
Sending Leads to Sales | 95 |
Running Automation Campaigns | 109 |
Mixing Scoring and Reporting | 179 |
Mixing Scoring and Reporting | 182 |
Combining Automation with Other Marketing Programs 181 Chapter 12 Scoring Leads | 195 |
Monitoring Your Scoring Model | 211 |
Generating Reports | 215 |
Putting It All Together | 241 |
Implementing Advanced Marketing Automation | 259 |
Implementing Advanced Marketing Automation Techniques 259 Part VI The Part of Tens | 275 |
Running Automation Campaigns | 112 |
Content Marketing and Its Place in Marketing Automation 111 Chapter 9 Creating Forms and Landing Pages | 129 |
Sending Emails and Nurture Campaigns | 149 |
The Top Ten Marketing Automation Blogs | 283 |
Index | 287 |