Marketing Automation For DummiesJohn Wiley & Sons, 21 mar 2014 - 320 páginas Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more.
Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness. |
Dentro del libro
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... marketing automation. Whether you need to run marketing campaigns for your company, work on the sales side, or employ the people doing those things for you, having a strong understanding of the most critical marketing process is a must ...
... marketing campaigns or as internal changes based on these tracked actions. ✓ Finally, the third part allows for closed-loop reporting for proving the value of your marketing efforts down to every dollar those efforts bring in. Full.
... marketing. It needs online marketing to work, just as online marketing is made more effective by marketing automation. Online marketing usually consists of many different channels and types of campaigns. Here are the marketing campaigns ...
... marketing activities associated with those leads by tying marketing efforts to the sales opportunities that result. The beauty is that this is all done automatically. ✓ Empowering marketing users to build online campaigns. Some marketers ...
... campaigns: Because marketing automation shows you the keywords that are important to each prospect, you gain the ability to use this information for segmentation, nurturing, and changing your paid search campaigns to match the ...
Índice
3 | |
17 | |
32 | |
Setting Up a New Marketing Automation Tool | 39 |
Introducing the Concepts of Marketing Automation 7 Chapter 2 Creating a Business Case for Marketing Automation 17 Chapter 3 Choosing a Marke... | 59 |
Creating Segmented Lists | 77 |
Sending Leads to Sales | 95 |
Running Automation Campaigns | 109 |
Mixing Scoring and Reporting | 179 |
Mixing Scoring and Reporting | 182 |
Combining Automation with Other Marketing Programs 181 Chapter 12 Scoring Leads | 195 |
Monitoring Your Scoring Model | 211 |
Generating Reports | 215 |
Putting It All Together | 241 |
Implementing Advanced Marketing Automation | 259 |
Implementing Advanced Marketing Automation Techniques 259 Part VI The Part of Tens | 275 |
Running Automation Campaigns | 112 |
Content Marketing and Its Place in Marketing Automation 111 Chapter 9 Creating Forms and Landing Pages | 129 |
Sending Emails and Nurture Campaigns | 149 |
The Top Ten Marketing Automation Blogs | 283 |
Index | 287 |