Marketing Automation For DummiesJohn Wiley & Sons, 21 mar 2014 - 320 páginas Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more.
Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness. |
Dentro del libro
Resultados 1-5 de 56
... .... 14 Marketing in the ultra-connected world........................................... 15 Chapter 2: Creating a Business Case for Marketing Automation . . . . 17 Writing a Business Case Document..................................
... connection.......................................................................34 Finding the correct level of ... Connecting CRM Data Fields to Your Marketing Automation Tool.........67 Connecting default fields to your marketing ...
... marketing automation.......................... 185 Building programs to connect to Facebook................................... 186 Integrating Video into Social Media........................................................
... connected world and a new way in which people operate, communicate, and find things. This fundamental change has also given rise to new and better ways to reach your consumer. Marketing automation allows a business to reach people in a ...
... connected. world. Mobile doesn't really change marketing all that much. Before you dismiss that idea, hear me out. Mobile is just a device. Getting access to someone via mobile was a challenge in previous years. This is not the case now ...
Índice
3 | |
17 | |
32 | |
Setting Up a New Marketing Automation Tool | 39 |
Introducing the Concepts of Marketing Automation 7 Chapter 2 Creating a Business Case for Marketing Automation 17 Chapter 3 Choosing a Marke... | 59 |
Creating Segmented Lists | 77 |
Sending Leads to Sales | 95 |
Running Automation Campaigns | 109 |
Mixing Scoring and Reporting | 179 |
Mixing Scoring and Reporting | 182 |
Combining Automation with Other Marketing Programs 181 Chapter 12 Scoring Leads | 195 |
Monitoring Your Scoring Model | 211 |
Generating Reports | 215 |
Putting It All Together | 241 |
Implementing Advanced Marketing Automation | 259 |
Implementing Advanced Marketing Automation Techniques 259 Part VI The Part of Tens | 275 |
Running Automation Campaigns | 112 |
Content Marketing and Its Place in Marketing Automation 111 Chapter 9 Creating Forms and Landing Pages | 129 |
Sending Emails and Nurture Campaigns | 149 |
The Top Ten Marketing Automation Blogs | 283 |
Index | 287 |