Marketing Automation For DummiesJohn Wiley & Sons, 21 mar 2014 - 320 páginas Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more.
Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness. |
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... allows a business to reach people in a personal and scalable way, increasing your marketing's effectiveness — and your revenue. In this book, I tell you all about marketing automation: what it is and why it is something you should ...
... allows for closed-loop reporting for proving the value of your marketing efforts down to every dollar those efforts bring in. Full. marketing. automation. vs. piecemeal. marketing. automation. When thinking of marketing automation, many ...
... allows for the tracking of each keyword, and full closed-loop return on investment (ROI) reporting on every keyword. ✓ Search Engine Marketing (SEM): Marketing automation provides full lead tracking so that you can see each person and ...
... allows you to turn people's Inbox into your “app” that can push the correct content at the correct time and have it reach people wherever they are in the world. Just think of it as having automated emails being opened on a different ...
... allows companies to track leads and report on the return on investment (ROI) of marketing activities associated with those leads by tying marketing efforts to the sales opportunities that result. The beauty is that this is all done ...
Índice
3 | |
17 | |
32 | |
Setting Up a New Marketing Automation Tool | 39 |
Introducing the Concepts of Marketing Automation 7 Chapter 2 Creating a Business Case for Marketing Automation 17 Chapter 3 Choosing a Marke... | 59 |
Creating Segmented Lists | 77 |
Sending Leads to Sales | 95 |
Running Automation Campaigns | 109 |
Mixing Scoring and Reporting | 179 |
Mixing Scoring and Reporting | 182 |
Combining Automation with Other Marketing Programs 181 Chapter 12 Scoring Leads | 195 |
Monitoring Your Scoring Model | 211 |
Generating Reports | 215 |
Putting It All Together | 241 |
Implementing Advanced Marketing Automation | 259 |
Implementing Advanced Marketing Automation Techniques 259 Part VI The Part of Tens | 275 |
Running Automation Campaigns | 112 |
Content Marketing and Its Place in Marketing Automation 111 Chapter 9 Creating Forms and Landing Pages | 129 |
Sending Emails and Nurture Campaigns | 149 |
The Top Ten Marketing Automation Blogs | 283 |
Index | 287 |