Marketing Automation For DummiesJohn Wiley & Sons, 21 mar 2014 - 320 páginas Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more.
Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness. |
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... ROI on search engine marketing may be. Closed-loop reporting on any marketing channel, including SEO and SEM marketing, is one of the larger benefits of marketing automation. Consumers are engaging over a life cycle The concept of.
... report on the return on investment (ROI) of marketing activities associated with those leads by tying marketing efforts to the sales opportunities that result. The beauty is that this is all done automatically. ✓ Empowering marketing ...
... reporting for the services department: Invite your services team to discuss the ways the team might use lead ... ROI calculators to help you. Figure 2-1 shows an ROI calculator provided by Pardot.com to help companies determine the ...
... ROI tracking: Closed-loop ROI tracking provides you with the ability to show the closed revenue each keyword brings in over a period of time. With marketing automation, closed-loop ROI tracking tracks every lead, giving you the ability ...
... ROI down to each keyword over a given time frame because the leads and their search terms are being connected, as shown in Figure 2-2. Keyword reporting is a basic feature in most marketing automation tools. Connecting a search term to ...
Índice
3 | |
17 | |
32 | |
Setting Up a New Marketing Automation Tool | 39 |
Introducing the Concepts of Marketing Automation 7 Chapter 2 Creating a Business Case for Marketing Automation 17 Chapter 3 Choosing a Marke... | 59 |
Creating Segmented Lists | 77 |
Sending Leads to Sales | 95 |
Running Automation Campaigns | 109 |
Mixing Scoring and Reporting | 179 |
Mixing Scoring and Reporting | 182 |
Combining Automation with Other Marketing Programs 181 Chapter 12 Scoring Leads | 195 |
Monitoring Your Scoring Model | 211 |
Generating Reports | 215 |
Putting It All Together | 241 |
Implementing Advanced Marketing Automation | 259 |
Implementing Advanced Marketing Automation Techniques 259 Part VI The Part of Tens | 275 |
Running Automation Campaigns | 112 |
Content Marketing and Its Place in Marketing Automation 111 Chapter 9 Creating Forms and Landing Pages | 129 |
Sending Emails and Nurture Campaigns | 149 |
The Top Ten Marketing Automation Blogs | 283 |
Index | 287 |