Marketing Automation For DummiesJohn Wiley & Sons, 21 mar 2014 - 320 páginas Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more.
Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness. |
Dentro del libro
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... CRM Marketing Processes for a Cost-Constrained Economy,” 2009) Sales ✓ Ninety percent of business buyers say that ... software-as-a-service (SaaS) companies. (Mathew Sweezey, Pardot, 2013) ✓ Eighty-four percent of top-performing ...
Mathew Sweezey. Starting. the. Conversation. about. Marketing. Automation. As with any new investment in technology ... CRM team, your website team, and your sales team. Getting all these people ... technology setup. ✓ Sales team. The sales ...
... systems can produce quantifiable reports showing the revenue generated from ... CRM is also a key component to allow for ROI tracking. ROI tracking can ... CRM is connected to your marketing automation solution, it becomes very easy to ...
... CRM integration and sales enablement. ✓ Prove the value of marketing ... technology, the techniques, and the consumer behaviors that drive higher ... CRM is a limiting factor. Your CRM is a major part of what you will be able to ...
... CRM application such as Salesforce.com, SugarCRM, Microsoft Dynamics CRM, or ... system. Importing via the CSV file type saves you 60–80 hours of custom API ... CRM. ✓ Standard: Out-of-the-box connection. Most CRM connections can easily ...
Índice
3 | |
17 | |
32 | |
Setting Up a New Marketing Automation Tool | 39 |
Introducing the Concepts of Marketing Automation 7 Chapter 2 Creating a Business Case for Marketing Automation 17 Chapter 3 Choosing a Marke... | 59 |
Creating Segmented Lists | 77 |
Sending Leads to Sales | 95 |
Running Automation Campaigns | 109 |
Mixing Scoring and Reporting | 179 |
Mixing Scoring and Reporting | 182 |
Combining Automation with Other Marketing Programs 181 Chapter 12 Scoring Leads | 195 |
Monitoring Your Scoring Model | 211 |
Generating Reports | 215 |
Putting It All Together | 241 |
Implementing Advanced Marketing Automation | 259 |
Implementing Advanced Marketing Automation Techniques 259 Part VI The Part of Tens | 275 |
Running Automation Campaigns | 112 |
Content Marketing and Its Place in Marketing Automation 111 Chapter 9 Creating Forms and Landing Pages | 129 |
Sending Emails and Nurture Campaigns | 149 |
The Top Ten Marketing Automation Blogs | 283 |
Index | 287 |