Designing for the Digital Age: How to Create Human-Centered Products and Services

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John Wiley & Sons, Mar 25, 2011 - Computers - 768 pages
Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology.

Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

 

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Contents

GoalDirected Product and Service Design
3
Assembling the Team
15
Project Planning
35
Research Fundamentals
51
Understanding the Business
65
Planning User Research
85
Understanding Potential Users and Customers
113
Example Interview
155
Principles and Patterns in Design Language
479
Summary
494
Developing the Design Language
497
Communicating the Framework and Design Language
515
Making Your Ideas Real
551
Detailed Design Principles and Patterns
571
Information Design
579
Text and Type
586

Other Sources of Information and Inspiration
183
Modeling
201
Analyzing Customer and User Data
207
Project Management during Modeling
225
Personas
229
Defining Requirements
299
The User and Domain Analysis
351
Developing an Effective Document
365
Project Management for Developing the UDA
375
Visualizing Solutions
377
Principles and Patterns for Framework Design
405
Designing the Form Factor and Interaction Framework
425
Managing Large Data Sets
594
Products Involving Safety Concerns
600
Detailed Design Process and Practices
605
Evaluating Your Design
649
Summary
657
Communicating Detailed Design
659
Qualities of an Effective Spec
675
Supporting Implementation and Launch
685
Summary
691
Improving Design Capabilities in Individuals and Organizations
693
Index
710
Copyright

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About the author (2011)

Kim Goodwin is VP Design and General Manager at Cooper, where she leads an integrated practice of interaction, visual, and industrial designers, and also directs the development of the acclaimed Cooper U design curriculum. Kim knows the design world from multiple angles; she started her career as an in-house and freelance designer and spent several years as an in-house creative director before joining Cooper 11 years ago. Kim has led projects involving a tremendous range of design problems, including Web sites, complex analytical and enterprise applications, phones, medical devices, services, and even organizations. Her clients and employers have included everything from one-man startups to the world's largest companies, as well as universities and government agencies. This range of experience and a passion for teaching have led to Kim's popularity as an author and as a speaker at conferences and companies around the world.

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