FIGURE C

NASA

The NASA Logotype Insignia

This logotype is the central element in NASA's visual communications system. Through consistent and repetitive use as a signature device and design element in all of NASA's visual communications, the logotype becomes a visual shorthand which identifies the Agency and symbolically embodies its activities, achievement and goals.

In the logotype, the letters N-A-S-A are reduced to their most simplified form. The strokes are all of one width, evoking the qualities of unity and technical precision. Elimination of cross-strokes in the two "A" letters imparts a vertical thrust to the logotype and lends it a quality of uniqueness and contemporary character.

Technical Description:

The NASA Logotype design is solid stroke letterforms, shown freestanding horizontally against a solid neutral background.

The Logotype sizes are based on (a) desired effect (b) relative size of object on which applied and (c) considerations of any design layout and reproduction. See NASA Graphics Standards Manual NHB 1430.2.

It is reproduced only photographically except that, for larger applications, the Logotype is reproduced using the grid shown in the Manual. Otherwise, the Logotype is never reproduced mechanically or by hand.

The preferred color of the NASA Logotype is NASA red (PMS 179), used only when a second color is available and appropriate. Against a white background, the Logotype may be shown in NASA red, black, or NASA warm gray. For background of other values, the Manual is to be consulted and followed.

The official identification device for the Space Transportation System Program is a triangular badge, pointed upward, with a stylized drawing of the Space Shuttle in launch configuration; white with gray shadow edge; symetrically enclosed against two shades of blue background; gold and white edged; inscribed horizontally at the base "SPACE SHUTTLE" in white letters.

Add-On Bar

The official Add on Bar augments the NASA Space Transportation System Program Badge to provide mission related identity. Add-on Bars are rectangular; gold and white edged with one or two lines of text on a red band. Add-on Bars are positioned horizontally at the base of the badge.

DESIGN SPECIFICATIONS:

Dimension and color specifications for the Badge and Add-on Bar are available from NASA installation graphics coordinators.

U. S. Army QMG Drawing 5-1-269; Revision 14 September 1960. Note: Recommend use of Military Specification (MIL-F-2692D dated 14 March 1969, as amended) in conjunction with referenced drawing as a guideline for procurement purposes.

Technical Description of Interior Flag:

The color of the National Aeronautics and Space Administration flag will be of blue bemberg taffeta-weave rayon, four (4) feet, four (4) inches on the hoist by five (5) feet, six (6) inches fly. In the center of the color will be the Official Seal of the National Aeronautics and Space Administration thirty inches in diameter. The devices and stars of the Seal will be embroidered by the Bonnaz Process. The color will be trimmed on three edges with a knotted fringe of rayon two and one half (2 1/2) inches wide. Cord and tassels will be of yellow rayon strands. See drawing referen e above for complete details.

Technical Description of Exterior Flag:

NASA flags for external use may be procured in two sizes: 5' x 9'-6" (without fringe) or 10'x19' (without fringe). Detailed design, colors and size specifications are as set forth in the drawing referenced above.