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Perry Marshall is a leading authority in Google adwords and the Ultimate guide is just that. A must read for anyone looking to take adwords performance to another level. I have been professionally managing Google adwords accounts since 2002 and have updated versions of this book every few years.
The principles taught in this book I have used to train multiple staff at well known Australian Search Engine marketing company.
Now that I manage an Adwords Agency that specialises in Google Adwords Management, this is a reference that is essential.
If you are looking to take your adwords performance to the next level, but don't have the time, find us via: www.findyouridealcustomers.com.au
 

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