The Hidden Persuaders

added Advertising Age advertising agency Advertising Research Foundation American appeal auto become beer began behavior brand buyer called campaign candy cent Cheskin Chicago cigar cigarette client color commercial concluded consumer David Riesman depth approach depth interviews depth probers depth study Dichter director Edward Weiss Eisenhower emotional Ernest Dichter executive explained fact Father's Day feel felt firm Giovanni Martinelli girl impulse impulse buying industry instant coffee Institute James Vicary Journal look magazine major makers manipulators margarine merchandisers messages mid-fifties motiva motivation research motivational analysts offered package person persuaders picture Pierre Martineau political President probers probing problem prune psychographic psychological psychologists public relations public-relations reassurance reported Republican selling smoking Social Research social scientists subconscious sumers symbols talk techniques tests Tide tion trend University Weiss and Geller woman women words