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1938 Supplement
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Foreword
THIS 1938 Supplement to the SunVEY OF CURRENT Business brings together in revised form

data presented in the regular monthly issues of the Survey since publication of the 1936
Supplement. These data comprise more than 2,000 time series and are drawn from over 200
different Government and non-Government sources. The statistics are given by months for the
years 1934 through 1937, together with annual data beginning in 1913 where available. The
1932 and 1936 Supplements gave monthly data for the years 1923-33, and part of this material,
more particularly that shown in the 1936 Supplement, is comparable with the data contained in
this volume. Reference to monthly data for earlier years, as published in the 1932 and 1936
Supplements or in a special table in one of the monthly issues of the SURVEY, is given for each
series in the notes starting on page 167 The 1936 Supplement is still available at the office of
the Superintendent of Documents, Washington, D. C., but sales copies of the 1932 Supplement
are exhausted. The latter, however, is available in the various Government depository libraries
located throughout the country.

The notes in the back of this publication contain explanatory material for each series, and references to the sources of the data, which greatly enhance the value of the statistics. Users of the Survey should examine these notes carefully since a large proportion of the time series presented are computed on the basis of sample data, and in some instances are not homogencous for the entire period covered by reason of the shifting character of the sample.

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This supplement is indispensable for all who use the monthly issues of the Survey of Current Business, and to research workers, students, and others interested in time series analysis. To librarians and all others interested in the sources and uses of current economic statistics, this volume is an essential source book.

40 cents per copy · ·

217 pages packed with essential facts

Note.-Copies of the 1936 Supplement to the Survey of Current Business are still available. Most of the data have been presented in the 1938 Supplement, but the earlier editions contain monthly data for 1932 and 1933 (two years of historical importance) as well as some series which have subsequently been dropped. The price of the 1936 Supplement

is 35 cents. Remittance should be made to the Superintendent of Documents, Government Printing Office, Washington, D. C., or to any district office of the Bureau of Foreign and Domestic Commerce.

1 IBRARY

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Reproduced from the Weekly Supplement to the Survey of Current Business for January 12, 1939,

Published by the Bureau of Foreign and Domestic Commerce, Washington.

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CONTENTS
Wholesale Druggists' Sales Down Almost 6 percent..
Interstate Tariffs Dar National Prosperity......
Neoprene May Be Useful in Airship Construction..
A Study of Consumption of Citrus Fruits.............
The Contribution of Agricultural Economics to the General Welfare......
Federal Register Publishes Finding of Facts on Proposed Bituminous Rules.
Attitudes of Women Toward Types of Stores...............
Annual Report of Federal Alcohol Administrator Submitted to Congress......
Soil Conservation Chief Reports on Year's Work..
Diversion of Trade From Retail Channels.........
WPA Report Finds Only 40 Percent of Urban Homes in "Good Condition"
Survey of the Locker Plant Industry Proves Hidden Possibilities.....
Seminar in Advertising Evaluation
The Functioning of a Business Library...
Answering Customers' Objections.....
Timber Crop Being Cut Faster Than It Grows, Reports Forest Service.......
Public Relations in Retailing .......
Twentieth Century Fund Conducting Survey of Labor Relations in the U. S.........
Strategy in Industrial Location...
Farm Security Administration Reports on Last Year's Work...
Triple-A Makes Public Cotton Recommendations......
Estimate of the Market for Electrical Appliances...
Latest Releases of the Census Bureau............
Releases in "1938 Rate Series" By Federal Power Commission...
Standards for Appraising Market and Advertising Research.....
Consumer Education Through Better Business Bureaus....
Big Sum Will Be Spent For Heating Survey Shows.
Bills Introduced in 1st Session, 76th Congress, Affecting Commerce.
Chemistry and Soils Bureau Reports on Year's Research.......
Recent Accessions in Domestic Commerce Field...

Page

23 25 25 26 27 27 28 28 28 29 29 30 30 32 33 33 35 35 36 36 37 38 38 38 39 39

39 40,41

41 43,44

TABLES AND CHARTS
Wholesale Druggists Total Sales and Sales of Drugs and Drug Sundries......
Financial Ratios as Guides to Operating Policies
Cars of Revenue Freight Loaded Weekly....
Some National Trade Association Conventions in February and March 1939.

24 31 34 42

PUBLISHED ON THE 10th, 20th, and 30th OF EACH MONTH $1.00 per year (Foreign $2.00) in advance.

5 cents a copy. Special prices for bulk subscriptions to schools and busi

ness firms are available upon application.

The Department of Commerce assumes no responsibility for the accuracy of statements from

nongovernmental sources.

WHOLESALE DRUGGISTS' SALES DOWN ALMOST 6 PERCENT Editor's Note: This is the first of a series of estimates of wholesale sales in selected

trades, by regions. The second will appear shortly.

Total sales of drug wholesalers during 1938 aggregated 528 million dollars as compared with a volume of almost 559 million dollars during the previous year according to estimates issued January 19 by the Marketing Research Division of the Bureau of Foreign and Domestic Commerce. Although 1938 sales declined almost 6 percent under the 1937 volume they were more than 2 percent above the 1936 total. Sales of wholesale druggişts were maintained at a considerably higher level throughout the year than were sales of all types of wholesalers combined.

During each of the first three quarters total sales in the drug trade were off from 6 to 7 percent from the comparable periods of 1937. However, a pronounced upward trend in the latter part of the year reduced the decline to about 3 percent for the fourth quarter.

Considerable variation in sales was shown throughout the geographical regions of the country. The Mountain region was the only area to show a higher sales total for 1938 than for 1937. January and April were the only months of the year during which sales in the Mountain region fell below the volume recorded for the comparable months of 1937. This in-crease is for the most part accounted for by greater sales of liquor and of the merchandise classified in the "all other" group. Sales of drugs and drug sundries in this region increased only one percent.

Sales in the West South Central states were only one percent less than in 1937, while losses for other regions ranged downward to the 11 percent decline estimated for the East North Central regional area. The East North Central and East South Central areas were the only ones in which sales were appreciably under the 1936 volume. New England and the West North Central states recorded volumes about equal to those of 1936 and the figures for remaining regions were markedly above that year,

Sales of drugs and drug sundries alone declined somewhat less than did the total sale's of wholesale druggists, showing a loss of nearly 5 percent from 1937. The East North Central region suffered the greatest loss with a decline of 9 percent, followed by the West North Central and Pacific states both with decreases of 6 percent, and the New England and East South Central areas both with declines of 5 percent. The Mountain area showed the only increase, a gain of one percent. The same upward trend in the closing months of 1938 which was noted with regard to total sales was also true of drugs and drug sundries but to a somewhat lesser degree.

WHOLESALE DRUGGISTS
Estimated Total Sales and Sales of Drug and Drug Sundries*

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Total Sales

Drug and Drug
PercentChange Sundries

1937 1938 Percent change
1936 1937 1938 from from 1938 from 1937
REGIONS (000's)(000's)(000's) 1936 1937
UNITED STATES 515,200 1558,775 528,000 + 8.5 5.5

4.5
New England
28,857 30,733 28,750 + 6.5

5.0
Middle Atlantic 129,948 139,694 131,325 + 7.5

6.0

- 3.0 East North Central 96,514 106,165 95,025 +10.0 -10.5 |

8.5 West North Central 53,729 55,878 53,650 + 4.0 4.0

5.5 South Atlantic 47,186 53,084 51,230 +12.5 3.5

2.0 East South Central 26,234 27,939 25,850 + 6.5 7.5

5.0
West South Centrall 45,927 50,290 49,800 + 9.5 1.0

4.5
Mountain
15,034 16,763 18,440 +11.5 +10.0

+ 1.0
Pacific

71,770 78,229
73,930 + 9.0 5.51

5.5

Based on monthly sales reports submitted to the Marketing Research Division, Bureau of Foreign and Domestic Commerce by a representative group of 150 wholesale drug firms.

WHOLESALE DRUGGISTS, TOTAL SALES AND SALES
OF DRUGS AND DRUG SUNDRIES

JANUARY 1937 = 100

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60 JEMAMJJA SONDJEMAM J J A S ONDJF MAMJJAS ONDJEMAM J JASONDJEMAM J J A S O N D 1935 1936 1937 1938

1939

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36 1937 1938 1936 1937 1938 1939 1936 Source - Market Data Sec., Marketing Research Division, Bureau of Foreign

936 1937 1938

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1939

1936

1939

and Domestic Commerce

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