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FOUR CITIES IN OREGON AND WASHINGTON 1
(White nonrelief families that include husband and wife, both native-born)
Average expenditures per family 3/ for
Personal services 47 of
Specified toilet articles and preparations
of personal All
All other All toilet
mombers articles and
soap tooth porders, soap and
articles articlos and
1 750 - 999 115
22 10 5 12
1 1,500 - 1,749 172
36 20 9 16
1 1,750 - 1,999
174 41 22
8 9 19
1 2,000 - 2,249 1414
2 5,000 - 9,999 25
This is expense (including tips) for hair-cuts, shampoos, waves, manicures, facials, shaves, and othor sinilar services.
From Study of Consumer Purchases by the Bureau of Homo Economics, Department of Agriculture, Washington.
REPRODUCED FROM "STANDARDS OF LIVING IN FOUR SOUTHERN APPALACHIAN MOUNTA IN COUNTIES", A STUDY
OF THE FARM SECURITY ADMINISTRATION AND BUREAU OF AGRICULTURAL ECONOMICS, WASHINGTON.
US DEPARTMENT OF AGRICULTURE
DUREAU OF AGRICULTURAL ECONOMICS
US DEPARTMENT OF AGRICULTURE
AV. ALL UNDER 400500 750
VALUE OF LIVING GROUPS ( DOLLARS)
FIGURE 3.- PERCENTAGE DISTRIBUTION OF TOTAL VALUE OF FAMILY
LIVING AMONG PRINCIPAL GROUPS OF GOODS AND SERVICES CON-
SUMEO, BY VALUE-OF-LIVING GROUPS, 83 VILLAGE FAMILIES,
FOUR APPALACHIAN COUNTIES, 1935. * "Furnished" refers to that part of the family living produced by the family, such as food raised and fuel cut on the land, and, with regard to "Housing & Maintenance", the value of living quarters
which would be paid as rent by non-owners. I
RETAIL SALES AS INDICATED BY FIGURES COLLECTED
Prepared in the Marketing Research Division
Rotail trade picked up considerably during November when the margin of decline from November 1937 contracted to percent jaccording to estimates of the Bureau of Foreign and Domestic Commerce based on figures reported to the Bureau and to other governmental agencies. This was the smallost margin of decline from the previous year's level recorded during 1938, and compares with decreases of 12 per cent for October and of about 15 percent for the first nine months of the year. It will be recalled that November 1937 marked the first ronth of the recession period during which sales fell below the corresponding month of the previous year.
One of the most encouraging factors was the pronounced improvement in the automobile trade, passenger car sales recording a marked increase, both as compared with November of the previous year and with the first ten months of' 1938. Other durable goods likewiso recorded improvement, lumber and building materials and furniture and household appliances going forward in good volume.
Independent Store Sales:- Sales of more than 20,300 Independent retail stores in twentyseven states reporting to the Bureau of foreign and Domestic Commerce and representing all regions with the exception of New England, showed a decrease of about 15 percent for November from November 1937. Motor vehicle sales, which include tires, accessories, etc., increased about 73 percent and lumber and building materials were up 13 percent. All other groups recorded declines, which, with the exception of drug store and department store sales, were considerably larger than the relative decrease averaged for all groups shown. The losses, however, did not vary widely among the different kinds of business and ranged between 4 percent for florists and about 8 percent for Jewelry stores.
November sales as compared with October 1938 showed an increase of 15 percent for the total twenty-seven states, with notable gains being recorded for several kinds of business. Motor vehicle dealer sales were up 36 percent, while florists increased their salos 10 percent during the month and jewelry stores about 7 percent; department store sales advanced 14 percent. 411 of the remaining business groups show recorded declines which ranged from less than one percent to about 17 percont.
November sales were relatively better in the metropolitan centers than in the smaller cities and rural sections. Por cities of 50,000 population and over a decrease of less than one porcent was show from last year and an average increase of 2percent when compared with October of this year. In the other cities declines ranged from 2 to 5 percent from November 1937, and from less than one percent to about 4 percent when compared with October. About 50 percent of the cities of 50,000 population and over reported sales at a higher level than last year..
1 Based on rural chain store and mail order sales.
TOTAL 27 STATES...
20, 311 1.6 + 1.6 213,479.1
Detailed figures may be obtained from the Marketing Research Division, Bureau of Foreign and Domestic Commerce for the states included in the Current Statistical Service for Independent Stores as follows: Alabama, Arizona, Arkansas, California, Colorado, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Missouri, Montana, Nebraska, Nevada, New Mexico, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Texas, Utah, Washington, Wisconsin, and Wyoming.