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FOUR CITIES IN OREGON AND WASHINGTON 1/

PERSONAL CARE: AVERAGE EXPENDITURES OF FAMILIES FOR PERSONAL SERVICES AND FOR SPECIFIED TOILET ARTICLES AND PREPARATIONS, BY INCOME, 1935-36 (White nonrelief families that include husband and wife, both native-born)

1/10/39

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113

From Study of Consumer Purchases by the Bureau of Home Economics, Department of Agriculture,

Washington..

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REPRODUCED FROM "STANDARDS OF LIVING IN FOUR SOUTHERN APPALACHIAN MOUNTAIN COUNTIES", A STUDY OF THE FARM SECURITY ADMINISTRATION AND BUREAU OF AGRICULTURAL ECONOMICS, WASHINGTON.

PERCENT

90

80

70

60

50

40

30

20

10

U.S. DEPARTMENT OF AGRICULTURE

VALUE OF LIVING GROUPS (DOLLARS)

NEG. 34197

BUREAU OF AGRICULTURAL ECONOMICS

FIGURE 2.- PERCENTAGE DISTRIBUTION OF TOTAL VALUE OF FAMILY LIVING AMONG PRINCIPAL GROUPS OF GOODS AND SERVICES CONSUMED, BY VALUE-OF-LIVING GROUPS, 733 OPEN-COUNTRY FAMILIES, FOUR APPALACHIAN COUNTIES, 1935.

US. DEPARTMENT OF AGRICULTURE

VALUE OF LIVING GROUPS (DOLLARS)

NEG. 34196

BUREAU OF AGRICULTURAL ECONOMICS

FIGURE 3.- PERCENTAGE DISTRIBUTION OF TOTAL VALUE OF FAMILY
LIVING AMONG PRINCIPAL GROUPS OF GOODS AND SERVICES CON-
SUMED, BY VALUE-OF-LIVING GROUPS, 83 VILLAGE FAMILIES,
FOUR APPALACHIAN COUNTIES, 1935.

"Furnished" refers to that part of the family living produced by the family, such as food raised and fuel cut on the land, and, with regard to "Housing & Maintenance", the value of living quarters which would be paid as rent by non-owners.

[graphic]

RETAIL SALES AS INDICATED BY FIGURES COLLECTED
BY THE BUREAU OF FOREIGN & DOMESTIC COMMERCE

Prepared in the Marketing Research Division

Retail trade picked up considerably during November when the margin of decline from November 1937 contracted to 4 percent,according to estimates of the Bureau of Foreign and Domestic Commerce based on figures reported to the Bureau and to other governmental agencies. This was the smallest margin of decline from the previous year's level recorded during 1938, and compares with decreases of 12 percent for October and of about 15 percent for the first nine months of the year. It will be recalled that November 1937 marked the first month of the recession period during which sales fell below the corresponding month of the previous year.

One of the most encouraging factors was the pronounced improvement in the automobile trade, passenger car sales recording a marked increase, both as compared with November of the previous year and with the first ten months of 1938. Other durable goods likewise recorded improvement, lumber and building materials and furniture and household appliances going forward in good volume.

Independent Store Sales:- Sales of more than 20,300 independent retail stores in twentyseven states reporting to the Bureau of Foreign and Domestic Commerce and representing all regions with the exception of New England, showed a decrease of about 1 percent for November from November 1937. Motor vehicle sales, which include tires, accessories, etc., increased about 7 percent and lumber and building materials were up 1 percent. All other groups recorded declines, which, with the exception of drug store and department store sales, were considerably larger than the relative decrease averaged for all groups shown. The losses, however, did not vary widely among the different kinds of business and ranged between 4 percent for florists and about 8 percent for jewelry stores.

November sales as compared with October 1938 showed an increase of 1 percent for the total twenty-seven states, with notable gains being recorded for several kinds of business. Motor vehicle dealer sales were up 36 percent, while florists increased their sales 10 percent during the month and jewelry stores about 7 percent; department store sales advanced 1 percent. All of the remaining business groups shown recorded declines which ranged from less than one percent to about 17 percent.

November sales were relatively better in the metropolitan centers than in the smaller cities and rural sections. For cities of 50,000 population and over a decrease of less than one percent was shown from last year and an average increase of 2 percent when compared with October of this year. In the other cities declines ranged from 2 to 5 percent from November 1937, and from less than one percent to about 4 percent when compared with October. About 50 percent of the cities of 50,000 population and over reported sales at a higher level than last year.

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*Group totals include data of related kinds of business not shown separately.

Detailed figures may be obtained from the Marketing Research Division, Bureau of Foreign and Domestic Commerce for the states included in the Current Statistical Service for Independent Stores as follows: Alabama, Arizona, Arkansas, California, Colorado, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Missouri, Montana, vebraska, Nevada, New Mexico, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Texas, Utah, Washington, Wisconsin, and Wyoming.

113

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ܡܐ Prepared

Prepared in the Marketing Research Division

Retail trade picked up considerably during Jovember when the margin of decline from Jovenber 1937 contracted to percent according to estimates of the Bureau of Foreign and Domestic Commeros based on figures reported to the Bureau and to other governmental agencies. This was ta maliset sergis of decline from the previous year's level recorded during 1938, and compares wits tecreases 12 percent for October and of about 15 percent for the first nine months of the year. It will be recalled that Jovember 1937 marked the first month of the recession period wwwing wide sales fell below the corresponding month of the previous year.

One of the sont encouraging factors was the pronounced improvement in the automobile trade, sesager car sales recording a marked increase, both as compared with Bovember of the previous 798 and with the first ten months of 1938. Other durable goods likewise recorded improvement, Busey and Building materials and furniture and musehold appliances going forward in good volume.

Lendent Store Sales:- Sales of more than 20,300 independent retail stores in twenty1972 $4744 reporting to the baren of Foreign and Domestic Commerce and representing all regions With the exception of Jew England, sowed a decrease of about 14 percent for Bovenber from November 1937. Motor vesicle sales, which include tires, accessories, etc., increased about 7 percent and ind willing materials were up 1 percent. All other groups recorded declines, which, with the exception of drug store and department store sales, were considerably larger than the relative GASTARS WSTRZes for all groupe shown. The losses, however, did not vary widely among the different Wise of basiness and ranged between 4 percent for florists and about 8 percent for jewelry stores.

Bovember sales as compared with October 1933 showed an increase of 1 percent for the total twenty-seven states, with notable gains being recorded for several kinds of business. Motor vehicle 50:57 25148 were up 36 percent, while florists increased their sales 10 percent during the month Ajonstry stores ovat 7 percent; department store sales advanced 1 percent. All of the remaining msiness groups shown recorded declines which ranged from less than one percent to about 17 perwww.

Bovember sales were relatively better in the metropolitan centers than in the smaller cities And TF*) *stions. was shown from last year and an average increase of 2 percent when compared with October of this For cities of 50,000 population and over a decrease of less than one percent In the other cities declines ranged from 2 to 5 percent from November 1937, and from less Srn me percent to about a percent when compared with October. About 50 percent of the cities 61 50,000 population and over reported sales at a higher level than last year.

KIND OF BUSINESS

CHAIN STORE AND OTHER SALES DATA COLLECTED

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1/ Based on Pural chain store and mail order sales.

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