Marketing Automation For DummiesJohn Wiley & Sons, 21 mar 2014 - 320 páginas Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more.
Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness. |
Dentro del libro
... ......................................................... 130 Developing form look and feel .........................................................130 Setting form automations ....................................
... look at marketing automation that's unlike any other publication on the topic. I've laid this book out to teach you the why, the what, and the how. The book uses a step-by-step approach to guide you through every aspect of working with ...
... looks at, helping you to identify hot leads based on the prospect's level of engagement with key pages. Marketing. to. the. Modern. Buyer. A European study in 2013 noted that the average consumer is in front of a screen 12 hours a day. More ...
... look at the profits from the largest SEM provider, Google AdWords. Google AdWords made Google more than $42 billion in profits last year. This profit was made on the 1.2 trillion searches preformed on Google in 2012. Search marketing ...
... look at the world this way, it's easy to see why mobile will soon be the number-one device your content is being read on, rather than being a different channel that you have to master. The original idea for mobile marketing was to have ...
Índice
3 | |
17 | |
32 | |
Setting Up a New Marketing Automation Tool | 39 |
Introducing the Concepts of Marketing Automation 7 Chapter 2 Creating a Business Case for Marketing Automation 17 Chapter 3 Choosing a Marke... | 59 |
Creating Segmented Lists | 77 |
Sending Leads to Sales | 95 |
Running Automation Campaigns | 109 |
Mixing Scoring and Reporting | 179 |
Mixing Scoring and Reporting | 182 |
Combining Automation with Other Marketing Programs 181 Chapter 12 Scoring Leads | 195 |
Monitoring Your Scoring Model | 211 |
Generating Reports | 215 |
Putting It All Together | 241 |
Implementing Advanced Marketing Automation | 259 |
Implementing Advanced Marketing Automation Techniques 259 Part VI The Part of Tens | 275 |
Running Automation Campaigns | 112 |
Content Marketing and Its Place in Marketing Automation 111 Chapter 9 Creating Forms and Landing Pages | 129 |
Sending Emails and Nurture Campaigns | 149 |
The Top Ten Marketing Automation Blogs | 283 |
Index | 287 |