Marketing Automation For DummiesJohn Wiley & Sons, 21 mar 2014 - 320 páginas Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more.
Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness. |
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... percent of holiday shoppers in 2013 did their holiday shopping online. Clearly, with the amount of time people spend online, if you're not online, you're going to be left behind. Most of this is not news to you. You probably have a ...
... percent of all buying journeys begin online. Search Engine Journal states that 93 percent of all buying cycles begin with a search. This may be a search on Google, Bing, Yahoo!, or other search engines. ✓ Buyers don't want to talk to ...
... percent of all email being opened on a mobile device and the large majority of social media being controlled from a mobile device. If you market internationally, consider that more people have cell phones than have electricity or access ...
... percent more opportunities than non-nurtured leads. (Demand Gen Report, 2008, Andrew Gaffney) ✓ Companies with mature lead generation and management practices have a 9.3 percent higher sales quota achievement rate. (CSO Insights, 2007) ...
... percent more qualified leads than companies who don't. Although that is an amazing statistic, you shouldn't expect that you can buy a marketing automation solution today and generate an exponential increase tomorrow. Marketing ...
Índice
3 | |
17 | |
32 | |
Setting Up a New Marketing Automation Tool | 39 |
Introducing the Concepts of Marketing Automation 7 Chapter 2 Creating a Business Case for Marketing Automation 17 Chapter 3 Choosing a Marke... | 59 |
Creating Segmented Lists | 77 |
Sending Leads to Sales | 95 |
Running Automation Campaigns | 109 |
Mixing Scoring and Reporting | 179 |
Mixing Scoring and Reporting | 182 |
Combining Automation with Other Marketing Programs 181 Chapter 12 Scoring Leads | 195 |
Monitoring Your Scoring Model | 211 |
Generating Reports | 215 |
Putting It All Together | 241 |
Implementing Advanced Marketing Automation | 259 |
Implementing Advanced Marketing Automation Techniques 259 Part VI The Part of Tens | 275 |
Running Automation Campaigns | 112 |
Content Marketing and Its Place in Marketing Automation 111 Chapter 9 Creating Forms and Landing Pages | 129 |
Sending Emails and Nurture Campaigns | 149 |
The Top Ten Marketing Automation Blogs | 283 |
Index | 287 |