Marketing Automation For DummiesJohn Wiley & Sons, 21 mar 2014 - 320 páginas Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more.
Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness. |
Dentro del libro
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... ........ 188 Using multiple marketing channels to promote your event.........190 Staying relevant after an event........................................................ 193 Chapter 12: Scoring Leads . . . . . . . 02_9781118772225-ftoc ...
... multiple buyers for sales readiness .................................. 210 Using tally fields for scoring ... multiple-column approach............................. 211 Making use of score degradation ...
... multiple business drivers. These should be very high-level objectives that align with your company's main goals. ✓ Scope: Chart the time required to identify a marketing automation solution and implement the solution. List the required ...
... multiple tools. Online marketing, customer relationship management (CRM), social media, mobile marketing, retargeting, e-mail marketing ... I could go on for a while. In a recent survey published by Salesforce.com, the best-of-breed ...
... multiple tools to execute your content campaigns. Marketing automation allows marketers to create cross-channel, fully tracked, content-promotion campaigns in a single step, saving a lot of time trying to connect disparate channels and ...
Índice
3 | |
17 | |
32 | |
Setting Up a New Marketing Automation Tool | 39 |
Introducing the Concepts of Marketing Automation 7 Chapter 2 Creating a Business Case for Marketing Automation 17 Chapter 3 Choosing a Marke... | 59 |
Creating Segmented Lists | 77 |
Sending Leads to Sales | 95 |
Running Automation Campaigns | 109 |
Mixing Scoring and Reporting | 179 |
Mixing Scoring and Reporting | 182 |
Combining Automation with Other Marketing Programs 181 Chapter 12 Scoring Leads | 195 |
Monitoring Your Scoring Model | 211 |
Generating Reports | 215 |
Putting It All Together | 241 |
Implementing Advanced Marketing Automation | 259 |
Implementing Advanced Marketing Automation Techniques 259 Part VI The Part of Tens | 275 |
Running Automation Campaigns | 112 |
Content Marketing and Its Place in Marketing Automation 111 Chapter 9 Creating Forms and Landing Pages | 129 |
Sending Emails and Nurture Campaigns | 149 |
The Top Ten Marketing Automation Blogs | 283 |
Index | 287 |