Marketing Automation For DummiesJohn Wiley & Sons, 21 mar 2014 - 320 páginas Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more.
Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness. |
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... software compilation copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any ...
... . 95 Aligning Sales and Marketing Teams ..........................................................95 Working with sales to define fields in your CRM system................96 Agreeing on sales-ready lead definitions and time frames..
Mathew Sweezey. ✓ Proving the value of marketing efforts. Marketing is an expensive activity, so many companies demand financial ... systems include “what you see is what you get” (WYSIWYG) builders that help ... Marketing. Automation.
... platform for your content. Through marketing automation, you can track each person's engagement with your social posts and combine the engagement activity such as lead scoring, with other data in your marketing automation system (see ...
... email and closed revenue, for example, many email tools can show you how many opens you had, but very rarely can you tie those opens directly to revenue because no connection exists between the two data sets. Any marketing automation tool ...
Índice
3 | |
17 | |
32 | |
Setting Up a New Marketing Automation Tool | 39 |
Introducing the Concepts of Marketing Automation 7 Chapter 2 Creating a Business Case for Marketing Automation 17 Chapter 3 Choosing a Marke... | 59 |
Creating Segmented Lists | 77 |
Sending Leads to Sales | 95 |
Running Automation Campaigns | 109 |
Mixing Scoring and Reporting | 179 |
Mixing Scoring and Reporting | 182 |
Combining Automation with Other Marketing Programs 181 Chapter 12 Scoring Leads | 195 |
Monitoring Your Scoring Model | 211 |
Generating Reports | 215 |
Putting It All Together | 241 |
Implementing Advanced Marketing Automation | 259 |
Implementing Advanced Marketing Automation Techniques 259 Part VI The Part of Tens | 275 |
Running Automation Campaigns | 112 |
Content Marketing and Its Place in Marketing Automation 111 Chapter 9 Creating Forms and Landing Pages | 129 |
Sending Emails and Nurture Campaigns | 149 |
The Top Ten Marketing Automation Blogs | 283 |
Index | 287 |