Marketing Automation For DummiesJohn Wiley & Sons, 21 mar 2014 - 320 páginas Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more.
Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness. |
Dentro del libro
Resultados 1-5 de 35
... Reporting Methods .................................... 216 Implementing Marketing Qualified Lead Reports ... ROI Reporting.............................................................229 Beginning with ROI reporting ...
Mathew Sweezey. Proving Value with ROI Reporting.............................................................229 Beginning with ROI reporting........................................................... 230 Limitations of ROI reporting ...
... (ROI) reporting on every keyword. ✓ Search Engine Marketing (SEM): Marketing automation provides full lead tracking ... ROI on each trade show. ✓ Social media: Tweets, blog posts, LinkedIn, Facebook, and all 05_9781118772225-ch01.indd 9 ...
... reported on. So you can prove the ROI on social media down to the tweet and demonstrate how it influenced your last ... reports that more than 42 percent of holiday shoppers in 2013 did their holiday shopping online. Clearly, with the ...
... reports ✓ Surveys ✓ ROI calculators ✓ How-to guides ✓ Buyers' guides ✓ Ebooks ✓ Blog posts ✓ Newsletters. Prospects. are. searching. for. answers. People are beginning their research process on Google. Many marketers have turned to ...
Índice
3 | |
17 | |
32 | |
Setting Up a New Marketing Automation Tool | 39 |
Introducing the Concepts of Marketing Automation 7 Chapter 2 Creating a Business Case for Marketing Automation 17 Chapter 3 Choosing a Marke... | 59 |
Creating Segmented Lists | 77 |
Sending Leads to Sales | 95 |
Running Automation Campaigns | 109 |
Mixing Scoring and Reporting | 179 |
Mixing Scoring and Reporting | 182 |
Combining Automation with Other Marketing Programs 181 Chapter 12 Scoring Leads | 195 |
Monitoring Your Scoring Model | 211 |
Generating Reports | 215 |
Putting It All Together | 241 |
Implementing Advanced Marketing Automation | 259 |
Implementing Advanced Marketing Automation Techniques 259 Part VI The Part of Tens | 275 |
Running Automation Campaigns | 112 |
Content Marketing and Its Place in Marketing Automation 111 Chapter 9 Creating Forms and Landing Pages | 129 |
Sending Emails and Nurture Campaigns | 149 |
The Top Ten Marketing Automation Blogs | 283 |
Index | 287 |