Marketing Automation For DummiesJohn Wiley & Sons, 21 mar 2014 - 320 páginas Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more.
Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness. |
Dentro del libro
Resultados 1-5 de 85
... Chapter 1: Introducing the Concepts of Marketing Automation .................................7 Chapter 2: Creating a Business Case for Marketing Automation...............................17 Chapter 3: Choosing a Marketing Automation ...
... Chapter 1: Introducing the Concepts of Marketing Automation . . . . . . 7 Defining Marketing Automation ... Chapter 2: Creating a Business Case for Marketing Automation . . . . 17 Writing a Business Case Document ...
... Chapter 4: Setting Up a New Marketing Automation Tool . . . . . . . . . 39 Listing Resources Needed for Initial Setup ................................................ 39 Breaking down your integration into steps...................
... Chapter 6: Creating Segmented Lists . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77 Understanding the Types of Segmentations.............................................. 78 Static segmentations and their use cases.......
... Chapter 8: Content Marketing and Its Place in Marketing Automation ... Chapter 9: Creating Forms and Landing Pages . . . . . . . . . . . . . . . . . . 129 Publishing Forms ...
Índice
3 | |
17 | |
32 | |
Setting Up a New Marketing Automation Tool | 39 |
Introducing the Concepts of Marketing Automation 7 Chapter 2 Creating a Business Case for Marketing Automation 17 Chapter 3 Choosing a Marke... | 59 |
Creating Segmented Lists | 77 |
Sending Leads to Sales | 95 |
Running Automation Campaigns | 109 |
Mixing Scoring and Reporting | 179 |
Mixing Scoring and Reporting | 182 |
Combining Automation with Other Marketing Programs 181 Chapter 12 Scoring Leads | 195 |
Monitoring Your Scoring Model | 211 |
Generating Reports | 215 |
Putting It All Together | 241 |
Implementing Advanced Marketing Automation | 259 |
Implementing Advanced Marketing Automation Techniques 259 Part VI The Part of Tens | 275 |
Running Automation Campaigns | 112 |
Content Marketing and Its Place in Marketing Automation 111 Chapter 9 Creating Forms and Landing Pages | 129 |
Sending Emails and Nurture Campaigns | 149 |
The Top Ten Marketing Automation Blogs | 283 |
Index | 287 |