Marketing Automation For DummiesJohn Wiley & Sons, 21 mar 2014 - 320 páginas Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more.
Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness. |
Dentro del libro
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... ...... 59 Chapter 5: CRM Integration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61 Clearly Defining Your Wants and Needs for Marketing Automation and CRM ..................................................
... CRM system................96 Agreeing on sales-ready lead definitions and time frames.............96 Identifying the important data points of a lead, contact, account, and opportunity..........................................
... software segment in the CRM space. In short, marketing automation refers to the process of using a single platform for tracking leads, automating personal marketing activities, and being able to produce full closed-loop reports on the ...
... software calls it something slightly different, and even the analysts call ... CRM without your having to lift a finger. This is an example of a single ... technology just because it is a hot buzzword. 05_9781118772225-ch01.indd 8 October ...
... systems include “what you see is what you get” (WYSIWYG) builders that help nontechnical users create their own ... customer relationship management (CRM), social media, mobile marketing, retargeting, e-mail marketing ... I could go ...
Índice
3 | |
17 | |
32 | |
Setting Up a New Marketing Automation Tool | 39 |
Introducing the Concepts of Marketing Automation 7 Chapter 2 Creating a Business Case for Marketing Automation 17 Chapter 3 Choosing a Marke... | 59 |
Creating Segmented Lists | 77 |
Sending Leads to Sales | 95 |
Running Automation Campaigns | 109 |
Mixing Scoring and Reporting | 179 |
Mixing Scoring and Reporting | 182 |
Combining Automation with Other Marketing Programs 181 Chapter 12 Scoring Leads | 195 |
Monitoring Your Scoring Model | 211 |
Generating Reports | 215 |
Putting It All Together | 241 |
Implementing Advanced Marketing Automation | 259 |
Implementing Advanced Marketing Automation Techniques 259 Part VI The Part of Tens | 275 |
Running Automation Campaigns | 112 |
Content Marketing and Its Place in Marketing Automation 111 Chapter 9 Creating Forms and Landing Pages | 129 |
Sending Emails and Nurture Campaigns | 149 |
The Top Ten Marketing Automation Blogs | 283 |
Index | 287 |