A History of Advertising from the Earliest Times: Illustrated by Anecdotes, Curious Specimens and Biographical Notes |
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Page vii
... apply to the amounts of annual outlay generally published in connection with the names of large advertising firms . My own ex- perience is that the firms or their managers are not aware of the exact sums expended by them , or , if they ...
... apply to the amounts of annual outlay generally published in connection with the names of large advertising firms . My own ex- perience is that the firms or their managers are not aware of the exact sums expended by them , or , if they ...
Page 8
... application ; and , in the second , the extra charge on the advertisements made them above the reach of almost all but those who were themselves possessed of means , or whose business it was to pander to the unholy and libidinous ...
... application ; and , in the second , the extra charge on the advertisements made them above the reach of almost all but those who were themselves possessed of means , or whose business it was to pander to the unholy and libidinous ...
Page 10
... application to the papers of that time proves - were not so fond of cutting a long advertisement into short and separate pieces as they are now , for every cut - off rule then meant a charge of 3s . 6d . In 1832 , the last year of this ...
... application to the papers of that time proves - were not so fond of cutting a long advertisement into short and separate pieces as they are now , for every cut - off rule then meant a charge of 3s . 6d . In 1832 , the last year of this ...
Page 28
... applying himself to the ethics of advertising . Certainly , in the instance quoted , the matter looks very suggestive ; perhaps it depends on the paradox , that he who is most anxious that others should advertise is least inclined to do ...
... applying himself to the ethics of advertising . Certainly , in the instance quoted , the matter looks very suggestive ; perhaps it depends on the paradox , that he who is most anxious that others should advertise is least inclined to do ...
Page 29
... applies to anything on such a low level - by the intervention . of the police and the magistrates . The undertakers were the greatest sinners in this respect , the invitations to be buried being most numerous and varied . These " black ...
... applies to anything on such a low level - by the intervention . of the police and the magistrates . The undertakers were the greatest sinners in this respect , the invitations to be buried being most numerous and varied . These " black ...
Other editions - View all
A History of Advertising from the Earliest Times: Illustrated by Anecdotes ... Henry Sampson No preview available - 2015 |
A History of Advertising From the Earliest Times: Illustrated by Anecdotes ... Henry Sampson No preview available - 2016 |
Common terms and phrases
adver advertisements Æsop announcements appeared bills called century character cloth extra columns Covent Garden crier Crown 8vo cure curious customers Daily Daily Courant desire Drury Lane Edition England English favour Fcap Fleet Street fortune friends Gazette gentleman gilt give notice guineas honour horses HUGHES FORDE hundred Illustrations inserted John journals kind King KINGSCLERE known late letter London London Gazette lottery Ludgate Hill manner marriage married matter means ment Mercury Morning never newspaper offered paper persons PICCADILLY Pompeii possessed Post pounds present printed prize proprietor published quack reader received reference regard Royal royal Bible says Sculps seems sell servant shillings sold South Sea Company specimen Street swindle Tatler tavern Theatre things thousand tickets tion tisements town wish writing Yarwell young lady