Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

Front Cover
Entrepreneur Press, Oct 1, 2014 - Business & Economics - 314 pages
Google processes nearly 6 billion searches every day—making it a powerful advertising medium your business can’t afford to ignore.

Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't.
This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google’s Product Listing Ads, as well as an introduction to Google’s Universal Analytics.

You'll learn how to:
Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics
Implement flexible bid strategies that keep you on budget
Triple traffic with Google’s Display Network
Profit using local advertising
Corner the second largest search engine with YouTube ads
Avoid costly mistakes made by most Google advertisers
Chisel your way into tough markets
Write killer advertising and website copy that gets clicks
Determine what is and isn’t working with Google’s AdWords
 

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Contents

PREFACE
CHAPTER3 Howto Build Your Own Autopilot Marketing Machine
The Right
CHAPTER 6
AdWords Success Starts Here
CHAPTER 7
Attract Eyeballs Get Clicks and Earn
CHAPTER 10
CHAPTER 20Social Media Is the New
Get the Biggest
CHAPTER22 Supercharge Your Clickthrough Rates with Ad Extensions
CHAPTER 23
CHAPTER 24
Goldmine or Land Mine?
CHAPTER
CHAPTER 30

Editorial Guidelines and Split Testing
CHAPTER12 The Winning Method
CHAPTER 13
CHAPTER 18
CHAPTER16 Campaign Settings
CHAPTER17 How toGet Your Ads on Millions of Websites with Googles Display
CHAPTER 19
CHAPTER31 Howto Hire the Right AdWords Agency
CHAPTER32 How Email Transforms Those Expensive Clicks into LongTerm
CHAPTER33 Persuasive Ad CopyThe Ultimate
CHAPTER 34
CHAPTER 35
Signature Victories
Index

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About the author (2014)

Perry Marshall is the number-one author and world’s most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in “AdWords stupidity tax.” His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He’s been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He’s shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Gary Halbert, Harvey Mackay and Les Brown. He’s consulted in over 200 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.

Mike Rhodes is an international speaker, best-selling author, specializing in AdWords, Analytics, and conversions. He is the CEO and Founder of WebSavvy, an innovative search marketing company and the first Australian company to be awarded Google’s Certified Search Partner status.

Bryan Todd is an international marketing consultant and Google AdWords specialist.

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