Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes
Entrepreneur Press, Oct 1, 2014 - Business & Economics - 314 pages
Google processes nearly 6 billion searches every day—making it a powerful advertising medium your business can’t afford to ignore.
Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't.
This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google’s Product Listing Ads, as well as an introduction to Google’s Universal Analytics.
You'll learn how to:
Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics
Implement flexible bid strategies that keep you on budget
Triple traffic with Google’s Display Network
Profit using local advertising
Corner the second largest search engine with YouTube ads
Avoid costly mistakes made by most Google advertisers
Chisel your way into tough markets
Write killer advertising and website copy that gets clicks
Determine what is and isn’t working with Google’s AdWords
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AdWords Success Starts Here
Attract Eyeballs Get Clicks and Earn
CHAPTER 20Social Media Is the New
Get the Biggest
CHAPTER22 Supercharge Your Clickthrough Rates with Ad Extensions
Goldmine or Land Mine?
Editorial Guidelines and Split Testing
CHAPTER12 The Winning Method
CHAPTER16 Campaign Settings
CHAPTER17 How toGet Your Ads on Millions of Websites with Googles Display
CHAPTER31 Howto Hire the Right AdWords Agency
CHAPTER32 How Email Transforms Those Expensive Clicks into LongTerm
CHAPTER33 Persuasive Ad CopyThe Ultimate
Other editions - View all
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