How to Write Sales Letters That SellThe right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect. |
Contents
Money squandered by the lazy | 6 |
Write to somebody not everybody | 10 |
Why some letters fail while others succeed | 23 |
Who is your competitor? | 34 |
A salesman in an envelope | 46 |
The customers point of view | 64 |
The right stuff | 83 |
Fine writing or persuasive offer? | 96 |
Make it newsy | 138 |
46 | 147 |
The guts of your letter | 179 |
Close that sale | 206 |
How to write better | 218 |
Writing that charms | 232 |
How should your letters look? | 250 |
Common questions | 265 |
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Common terms and phrases
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