EFFECTIVE PUBLIC SPEAKING 1 FREDERICK B. ROBINSON, A. M., Ph. D. PN 4121 Copy! Copyrighted, 1914, 1915, ROBERT 0 LAW COMPANY, wirl JUL 29 88 EFFECTIVE PUBLIC SPEAKING INTRODUCTION EFFICIENCY, WHAT IT IS Ours is the age of efficiency. Everywhere men are devising the most efficient methods of performing the operations of their callings. Business men seek the most efficient system of filing and bookkeeping, the manufacturer organizes his labor force and machinery so that every ounce of effort gives the greatest possible return in goods. The railroads are replacing steam with electric power, and surgeons spend many hours planning the best way to remove an appendix in the shortest time. Mechanical inventors speak of a machine as efficient when it does its work without loss of power. If a hundred pounds of steam pressure are applied to it, the full hundred pounds are accounted for in valuable engine power. There is no waste. Any instrument is efficient when it gets the most work from a given amount of effort. When we attempt to apply the idea of efficiency to public speaking, we find that it is best expressed by the word "effective." The two words "efficient" and "effective" have, to be sure, very much the same significance. "Effective," however, throws the emphasis a little more upon the tangible result, upon the effect produced by any instrument. Now speech is one of our most use |