How: Why How We Do Anything Means EverythingThe flood of information, unprecedented transparency, increasing interconnectedness-and our global interde¬pendence-are dramatically reshaping today's world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success for organizations and the people who work for them now lie in the realm of how, the new frontier of conduct. For almost two decades, Dov Seidman's pioneering organi¬zation, LRN, has helped some of the world's most respected companies build "do it right," winning cultures and inspire principled performance throughout their organizations. Seidman's distinct vision of the world, business, and human endeavor has helped enable more than 15 million people do¬ing business in more than 120 countries to outbehave the competition. In HOW: Why HOW We Do Anything Means Everything, Dov Seidman shares his unique approach with you. Now updated and expanded, HOW includes a new Fore¬word from President Bill Clinton and a new Preface from Dov Seidman on why how we behave, lead, govern, operate, consume, engender trust in our relationships, and relate to others matters more than ever and in ways it never has before. Through entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and reveal¬ing interviews with a diverse group of leaders, business executives, experts, and everyday people on the front lines, this book explores how we think, how we behave, how we lead, and how we govern our institutions and ourselves to uncover the values-inspired "hows" of twenty-first-century success and significance. Divided into four comprehensive parts, this insightful book:
The qualities that many once thought of as "soft"-values, trust, and reputation-are now the hard currency of success and the ultimate drivers of efficiency, performance, innova¬tion, and growth. With in-depth insights and practical advice, HOW will help you bring excellence and significance to your business endeavors- and your life-and refocus your efforts in powerful new ways. |
From inside the book
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... the individuals who comprise and lead organizations. We can evaluate not just what they do, but how they do it. Yet, the drive for differentiation—personal, professional, organizational, even national—lies at xiii Preface.
... lead to sustainable freedom, the freedom to live according to their values. But at the very least, we now know that popular movements inspired by sustainable values can triumph against the forces of violence and repression. No dictator ...
... leads me back to the third and, I believe, most powerful form of human influence: inspiration. The first syllable of inspiration is in, signifying that the conduct is internal and intrinsic. Whereas coercion xxviii PREFACE.
... their humanity at the center of how they operate, lead, and govern, and not only at the center of a marketing campaign. In short, companies must be good in order to be great. MY JOURNEY Who am I to be telling you all Preface xxxi.
... lead, HOW we behave, and HOW we govern ourselves to uncover the new HOWs that unlock and create value in the twenty-first century and beyond. People and organizations that get their HOWs right will rise to the top today and stay on top ...
Contents
1 | |
11 | |
CHAPTER 5 | 73 |
Keeping Your Head in the Game | 103 |
PartII | 125 |
CHAPTER 7 | 129 |
CHAPTER 8 | 157 |
CHAPTER 9 | 169 |
Reputation Reputation Reputation | 181 |
The Case for SelfGoverning Cultures | 241 |
CHAPTER 12 | 267 |
PartIV | 298 |
Afterword | 299 |
Notes | 315 |
Selected Bibliography | 331 |
Other editions - View all
How: Why How We Do Anything Means Everything...in Business (and in Life) Dov Seidman Limited preview - 2007 |
How: Why How We Do Anything Means Everything...in Business (and in Life) Dov Seidman Limited preview - 2009 |