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PUBLISHERS' DEPARTMENT,

EXTRAORDINARY INDUCEMENTS FOR THE NEW

YEAR.

With this number The CALIFORNIAN com- ers and a credit to the Coast. In this, all cirpletes its second volume, and, encouraged by the cumstances considered, they claim to have sucsuccess which has met their efforts, the pub- ceeded; and, with a continuance of the apprelishers beg to return their thanks to the read- ciation already shown, they promise for futing public, and to promise renewed efforts for ure even a greater degree of improvement than the future.

in the past.

For the coming year, desirous to It has been their aim to publish a monthly meet the public half way, the publishers anwhich should be distinctive, original, healthful, nounce three unusually liberal offers, from progressive; to make it a pleasure to the read- | which subscribers are at liberty to choose.

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Every one who subscribes to THE CALIFOR- the year 1881, we will send THE CALIFORNIAN NIAN has it in his power to induce several of for $14.40, instead of $16, the regular price his friends or neighbors to subscribe.

(being $3.60 each). We have decided to offer special rates to (4.) To a club of Five new subscribers for those who desire to get up clubs, so that the the year 1881 we will send THE CALIFORNIAN magazine shall come cheaper to each member for $17.50, instead of $20, the regular price of the club.

(being $3.50 each). Observe that the larger you make your club (5.) To a club of Six new subscribers for the the greater the reduction to each one.

year 1881, we will send THE CALIFORNIAN for

$20.40, instead of $24, the regular price (being CLUB RATES.

$3.40 each).

(6.) To a club of SEVEN new subscribers for (1.) To a club of Two new subscribers for the the year 1881, we will send THE CALIFORNIAN year 1881, we will send The CalIFORNIAN for for $23.10, instead of $28, the regular price $7.60, instead of $8.00, the regular price (being (being $3.30 each). $3.80 each).

(7.) To a club of Eight new subscribers for (2.) To a club of THREE new subscribers for the year 1881, we will send THE CALIFORNIAN the year 1881, we will send THE CALIFORNIAN for $25.60, instead of $32, the regular price for $11.10, instead of $12, the regular price (being $3.20 each). (being $3.70 each).

(8.) To a club of NINE new subscribers for (3.) To a club of Four new subscribers for the year 1881, we will send THE CALIFORNIAN for $27.90, instead of $36, the regular price The money in every instance must accom(being $3.10 each).

pany the names. (9.) To a club of Ten new subscribers for We will send the magazine as above to one the year 1881, we will send THE CALIFORNIAN address or to several, as may be desired. It is for $30, instead of $40, the regular price (being not necessary that all the club should be in the $3 each).

same locality.

THIRD OFFER.

LIBERAL PREMIUMS TO THOSE WHO WILL PROCURE US SUBSCRIBERS.

Many of our readers, without leaving their SEVEN new subscribers for the year 1881, ac-. homes or incommoding themselves, can pro- companied by $4 each, we will allow $4.90. cure many new subscribers, and to such we (7.) To any one who sends us the names of offer the following liberal premiums.

Eight new subscribers for the year 1881, acObserve that the more subscribers you get the companied by $4 each, we will allow $6.40. larger the premium for each one.

(8.) To any one who sends us the names of

NINE new subscribers for the year 1881, acPREMIUMS.

companied by $4 each, we will allow $8.10.

(9.) To any one who sends us the names of (1.) To any one who sends us the names of Ten new subscribers for the year 1881, accomTwo new subscribers for the year 1881, accompanied by $4 each, we will allow $10. panied by $4 each, we will allow 40 cents.

TO THE ONE WHO SENDS US THE LARGEST (2.) To any one who sends us the names of LIST OF NAMES OF NEW SUBSCRIBERS, ACCOMTHREE new subscribers for the year 1881, ac- PANIED BY THE AMOUNT OF THEIR SUBSCRIPcompanied by $4 each, we will allow 90 cents. TIONS, BEFORE THE FIRST DAY OF FEBRUARY

(3.) To any one who sends us the names of NEXT, WE WILL PAY $25, IN ADDITION TO HIS Four new subscribers for the year 1881, ac- PREMIUMS. companied by $4 each, we will allow $1.60. This last offer is one at which not only grown

(4.) To any one who sends us the names of people can make money, but we commend it Five new subscribers for the year 1881, ac- especially to boys and girls. Get your parents companied by $4 each, we will allow $2.50. to subscribe. Get your relatives to subscribe.

(5.) To any one who sends us the names of Get your friends to subscribe. Try every one Six new subscribers for the year 1881, accom- you know. This is a splendid chance for you panied by $4 each, we will allow $3.60.

to make money in your spare hours. Don't (6.) To any one who sends us the names of I take “No” for an answer.

OUR ADVERTISING DEPARTMENT.

THE CALIFORNIAN prints each month a limited number of advertising pages. It is the only first-class literary magazine published west of the Mississipi Valley, and reaches thousands of households all over the Pacific Coast. Instead of being cast aside as soon as read, THE CALIFORNIAN is carefully preserved, is passed from hand to hand, thus giving advertisements a great degree of prominence and a very wide circulation. Its advertising pages are few and well displayed, and the magazine carries a degree of influence very favorable to advertisers. It is a standard medium, and care is taken that no questionable advertisements shall be admitted. Instances are not wanting in which advertisers have been richly repaid in patronage drawn to them by reason of their business announcements in THE CALIFORNIAN. And it is proper to say here that our readers who desire to purchase will do well to deal with those whose advertisements they find from month to month in THE CALIFORNIAN, as, from the care taken, only reliable and responsible houses are admitted.

HOW TO SEND MONEY.

The safest and best way to send money is by express, post-office order, or draft on San Francisco. We will not be responsible for money sent in an other way. Address

THE CALIFORNIA PUBLISHING CO., (P. O. Box 2,319.)

202 Sansome Street, San Francisco, Cal.

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Send for circulars, and ask terms of trial before purchase. H. E. MATHEWS, 606 Montgomery Street, Room 22, San Francisco, Cal

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Also, Agents for Sharp's Rifle Company. The Trade supplied with Cartridges and Arms of all kinds on the most favorable terms. Send for Catalogue

10,000 Volumes to be Sold by Private Sale at

AUCTION PRICES.

DOXEY & CO.

691 Market Street,

Nucleus Building, opp. Kearny Street,
Announce the arrival of immense purchases of STANDARD and MISCELLANEOUS

BOOKS made by them at the late
NEW YORK AUCTION TRADE SALE,

Which they will sell at greatly reduced prices. The sale will be continued every day and evening for the next sixty days and intending purchasers of

Books for Holiday Presents

should not lose the chance of supplying themselves at very

low prices. The stock comprises FINE EDITIONS OF POPULAR AUTHORS,

GOOD LIBRARY EDITIONS OF STANDARD HISTORIES,
ELEGANT EDITIONS OF THE POETS,

And an Immense Assortment of JUVENILE BOOKS.

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Household Edition of the Poets, reduced from

$2 oo to $1 50 Diamond

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I 25 to Boston Edition of the Poets, 8vo, full leather, reduced from.

3 50 to morocco,

10 00 to

6 oo Macaulay's History of England, 5 vols., cloth,

5 oo to 3 50 Gibbon's History of Rome, 5 vols., cloth,

5 oo to 3 75 Fine Editions of Scott, Thackeray, Dickens, Bulwer, Emerson, Hallam, and other

standard works at similar reductions.

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ORDERS FROM THE COUNTRY SOLICITED.

Any of the above will be sent by mail, post paid, at the above prices, with ten cents additional added for postage. Send for Catalogue to

DOXEY & COMPANY

691 MARKET STREET,

SAN FRANCISCO.

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