63-434 0-76-30 Chart 12 IMPROVING ENERGY EFFICIENCY IS GENERALLY LESS EXPENSIVE THAN NEW ENERGY SUPPLIES Cost Per Equivalent Crude Barrel ($) Antended 300.00 Chart 13 COST EFFECTIVE CONSERVATION HAS THE THEORETICAL POTENTIAL TO REDUCE DEMAND BY 16% IN 1985 AND 29% IN 2010 Chart 14 THEREFORE, OUR BUDGET AMENDMENT IN CONSERVATION PROPOSES FOUR MAJOR INITIATIVES 1. Reach 10 Million Homeowners With Specific Suggestions To Save Energy In Their Homes 2. Hold 2 Day Seminars With: - 15,000 Building Managers And Tenants - 20,000 Industrial Plant Managers - 6,000 Corporations That Could Sponsor Vanpools 15.0 3. Conduct 20 Utility Demonstrations On Load Management And Rate Structure 4. Pay For Media Time And Space To Increase Awareness Of Specific Opportunities |