Why Decisions Fail: Avoiding the Blunders and Traps That Lead to Debacles

Front Cover
Berrett-Koehler Publishers, Jul 10, 2002 - Business & Economics - 350 pages
Based on the his analysis of 400 strategic decisions made by top managers in areas such as products and services, pricing and markets, personnel policy, technology acquisition, and strategic reorganization, Nutt estimates that two-thirds of all decisions are based on failure-prone or questionable tactics. He uses the fifteen monumental decision-making disasters to illustrate the potential consequences of these common tactical errors and traps and then details successful alternative decision-making approaches.
Why Decisions Fail translates decades of award-winning research into practical terms that managers can use to improve their own decision-making practices.
 

Contents

Blunders that Launch a Decision Debacle
1
Traps that Catch Decision Makers
23
DecisionMaking Processes Prone to Success and Failure
41
Traps in Failing to Lead the Effort with AgreedUpon Claims
61
The Traps in Unmanaged Social and Political Forces
87
Traps in Misleading Directions
111
Traps in Limited Search and No Innovation
131
The Traps in Misusing Evaluation
165
Learning Traps
227
The Lessons Avoiding the Blunders and Traps
253
The DecisionMaking Research Project
265
Estimating Risk
276
Citations for the Debacles
291
References and Selected Readings
305
Index
319
About the Author
331

Ethical Traps
197

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