SHARON, PA., March 1, 1950. W. W. LOBDELL, Sold and erected 18 houses to date. Reasonably certain of 12 sales next 4 months and about 30 next 12 months. Potential maximum sales estimate at about 50 next 12 months. Sales would exceed sales to date because of new diversified models and especially low retail price of Newport model. EDWARD S. KOPACZ, Vice President. PEORIA, ILL., March 1, 1950. W. W. LOBDELL, Lustron Dealer Association, Mayflower Hotel, Washington, D. C.: Nine houses completed. Have one signed order. Expect to sign two more this week. Have promises of six more orders as soon as weather permits building. Hope to receive 50 single orders this year if operation is uninterrupted. Have good prospect for an additional project of 105 houses. LAND DEVELOPMENT CO., W. W. LOBDELL, LAWRENCEBURG, IND., March 1, 1950. Lustron Dealer Association, Mayflower Hotel: Have sold and erected 3 houses to date. Have 1 on order and expect to sell 10 to 12 in coming year if present trouble is corrected. CARL T. LAWS. SIOUX FALLS, S. DAK., February 28, 1950. W. W. LOBDELL, Mayflower Hotel, Washington, D. C.: Dealership not received until late August. Erected nine Lustron houses until weather prevented winter construction. Men trained at factory for sales erection. Crews all trained. Now waiting for set policy of company before going ahead with definite plans. Large number foundation packages on hand. Tentative orders for five Lustron houses. Reasonably sure erecting 60 coming year. Lustron houses well received, and customers well satisfied. Certainly hope for continued Lustron production. W. W. LOBDELL, LEADERS CONSTRUCTION CO., NIAGARA FALLS, N. Y., March 1, 1950. Lustron Dealer Association, Mayflower Hotel, Washington, D. C.: Since September 1949, sold and erected eight Lustron houses in Niagara Falls and vicinity. Plan to erect at least three houses a month during 1950. Expect to sell 40 to 50 houses in 1950 to prospects now on file. Speed can be made in erecting houses in 1950, as we now have trained, crews. LUDUCA BUILDERS. W. W. LOBDELL, CLEVELAND, OHIO, March 1, 1950. Mayflower Hotel, Washington. D. C.: Have sold and erected 11 Lustron homes to date. Approximate volume $120,000. Expect to sell at least 6 in next 4 months, and 20 in next 12 months If bad publicity and stupid conflict between FHA, VA, RFC, and Lustron wer eliminated, could do much better. H. W. MARCUSON BUILDERS, INC. W. W. LOBDELL, UNION CITY, TENN., March 1, 1950. Lustron Dealer Association, Washington, D. C.: Erected two houses to date. Have sold in next 4 months, three houses. Potential sales next 12 months, 20 houses. Our dealership not established until fall 1949. 1950 Lustron sales to be much greater, as consumers realize Lustron advantages. MCADOO BUILDERS SUPPLY. PONTIAC, ILL., March 1, 1949. W. W. LOBDELL, Lustron Dealer Association, Washington, D. C.: Our reply to your specific questions of wire of February 28 is as follows: (1) have sold and erected 10 homes to date; (2) reasonably certain of 20 sales in next 4 months; (3) reasonably certain of 40 sales in next 12 months; (4) potential sales in next 12 months of 60 homes; (5) sales of next 12 months will be so much above previous sales that comparison cannot be made. The winter trial as to heating of this home is the one thing that people have been waiting for. This trial has been a remarkable success. People want a tested product. We now have it. W. W. LOBDELL, JEAN A. McCoy & SONS. JACKSON, ALA., March 1, 1950. Lustron Dealer Association, Washington, D. C.: Have erected and sold two Lustron houses to date. Consumers demand and public interest is great but will be unable to handle any more houses due to antagonistic attitude of FHA. This has been the greatest handicap to all dealers with whom I have been in contact. W. W. LOBDELL, MCKEE CONSTRUCTION Co. GRAND ISLAND, NEBR., March 1, 1950. Lustron Dealer Corp., Washington, D. C.: Answer to No. 1, 11; 2, 15; 3, 40; 4, 100; 5 A, the houses have proven themselves in this area relative to extreme temperatures both summer and winter; B, we have 100 percent satisfied owners; C, satisfied owners are selling their friends thereby pyramiding volume; D, placement of last year's houses was such that people in our territory did not have to go far to see the homes. Our 11 houses were erected in 7 different counties to get the full benefit of on-sight advertising. E; choice of more models this year. W. W. LOBDELL,' D. B. McOSTRICH. SIOUX CITY, Iowa, March 1, 1950. Lustron Dealer Association, Washington, D. C.: Have sold and erected six houses. Can sell and erect 10 houses in the next 4 months providing customers and loaning agencies can be assured Lustron is going to stay in business. In next 12 months should be able to sell and erect 50 houses when and if confidence in future is assured. Reason for increased sales because houses have proved successful in this climate, removing skepticism as to winter and summer comfort. W. W. LOBDELL, NEW HOMES, INC., MIDDLETOWN, OHIO, March 1, 1950. Lustron Dealer Association, Washington, D. C.: Reurtel (1) nine houses have been sold and erected, (2) three houses reasonably certain of sale, (3) continued sales depending upon increasing interest which appears very good. 63072-50- -5 MIDDLETOWN DEVELOPMENT & SUPPLY CO., INC. W. W. LOBDELL, BRADFORD, PA., March 1, 1950. Lustron Dealer Association, Washington, D. C.: Sold six houses to date, can sell six inside 4 months, hope to sell at least 20 for 1 year. Believe Lustron home can be a success, if guarantee of future can be assured. A. MILLER & SON HOMES. W. W. LOBDELL, KALAMAZOO, MICH., February 28, 1950. Lustron Dealer Association, Washington, D. C.: Have erected 20 houses to date. Reasonably certain of 15 sales during next 4 months, and of 35 during next 12 months with potential 60 if Government housing agency back program instead of bucking it. Following facts point to banner year if production continues. Crews are now trained, public acceptance of new models is high, and many of the early bugs in house have been removed. MILLER DUNCKEL, INC. URBANA, OHIO, March 1, 1950. W. W. LOBDELL, Lustron Dealer Association, Washington, D. C.: Houses sold and being erected to date: 13 expected sales next 4 months, 8 expected sales next 12 monthes, 18 potential sales next 12 months; 25 reasons for increase. I have sales organization in larger city of Springfield. M. F. MILLER. W. W. LOBDELL, MITCHELL, S. DAK., March 1, 1950. Lustron Dealer Association, Washington, D. C.: For Senate Banking Committee we wish to state: (1) We have sold and erected to date 4 Lustron homes; (2) we expect to sell at least 25 homes in the next 4 months; (3) we believe it possible and are expecting to sell 70 homes in the next 12 months; (4) we became Lustron dealers in late September 1949, our severe winter prevents starting construction in the winter months. Adverse publicity and uncertainty has prevented our closing many sales. We hold at present 10 definite orders with down payments all subject to our customers wishes to proceed in spring if homes are available. MITCHELL MATERIALS Co. W. W. LOBDELL, MOBRIDGE, S. DAK., March 1, 1950. Lustron Builder Association, Washington, D. C.: 3-6-18-36 house proven successful to public this winter. MOBRIDGE HOMES. W. W. LOBDELL, Washington, D. C.: BRENTWOOD, Mo., February 28, 1950. To date have erected 82 houses in St. Louis area. Are reasonably certain of sales of 40 houses in next 4 months and 120 houses in next 12 months. Have possibility of 150 houses being sold next 12 months. Reason we are certain of increased sales for next 12 months is because we have in past 12 months turned down at least 300 house orders. At sent me cry company is in peak condition to erect many more than in past because our crews can now erect houses in man-hours allotted. MODERN HOUSING CORP. CALIFORNIA, PA., March 1, 1950. W. W. LOBDELL, Sold fourth house today, $9,500; substantial profit. Two firmed up sales, several more pending outcome of present litigation. Have large advertising program ready to break. With some security in planning could expect to handle from 20 to 45 homes this year. Public acceptance unequaled by any home we have ever handled. W. W. LOBDELL, MODERNE CONSTRUCTION CO. CLEARWATER, FLA., March 1, 1950. Lustron Builder Association, Washington, D. C.: Our franchise granted January 6, 1950, we sold and erected two houses and three others were previously erected in this area. We have orders on hand held up on account of adverse publicity. Twelve sells reasonable next 4 months and 36 within the year with estimated 72 possible if public confidence restored. B. C. MOORE CONSTRUCTION CORP. RAPID CITY, S. DAK., March 1, 1950. W. W. LOBDELL, Lustron Dealer Association, Washington, D. C.: Three houses sold and erected; 25 certain next 4 months; 50 certain next 12 months; 75 potential next 12 months. Wonderful customer acceptance and demand. W. W. LOBDELL, NELSON IMPLEMENT Co. HUNTINGTON, W. VA., March 1, 1950. Lustron Dealer Association, Washington, D. C.: Eleven Lustrons sold to date; 10 erected. Uncertainty of Lustron status hurting immediate sales. Could reasonably expect sales of 12 units in next 12 months with possibility of 36 units. Nineteen hundred and fifty should show increased sales because of benefits of past advertising; ready acceptance of product already increased sales force. Increased flexibility of product and enthusiasm of customers now living in Lustrons. W. W. LOBDELL, Washington, D. C.: NELSON CONSTRUCTION CO. LA CROSSE, Wis., February 28, 1950. Last year sold 22 Lustrons, erected 16. Have sold 3 rental projects totaling 185 Lustrons awaiting FHA commitments. Reasonably certain of 200 Lustrons this year; if rentals not approved will erect 75 to 100 single sales. Public acceptance boomed recently due to complete livability in this climate. W. W. LOBDELL, PETER NELSON & SON. NEWARK, N. J., March 1, 1950. Lustron Dealer Association, Washington, D. C.: Reference to telegram Lustron Corp., February 28: (1) Ten houses erected. (2) Ten sales next 4 months. (3) Thirty sales next 12 months. (4) Fifty sales potential maximum. (5) Recent increased interest of local public in definite orders for Lustron homes indicates better year for 1950. NORTHERN NEW JERSEY BETTER LIVING HOMES Co. MIAMI BEACH, FLA., March 1, 1950. W. W. LOBDELL, Lustron Dealers Association, Washington, D. C.: (1) Sold and erected five Lustron homes (late start). (2) Sales in next 4 months 18-36 if not terminated. (3) With larger inquiry on the low prices Newport 50-80 sales possible next 12 months. (4) Maximum 12 months period 100 houses. (5) From our present study and details we can do better in 1950. P. J. S. BUILDERS, INC., HARRISBURG, PA., February 28, 1950, W. W. LOBDELL, Lustron Dealers Association, Washington, D. C.: No. 1, we have built and sold 11 houses. No. 2, during the next 4 months we will sell 35 houses. No. 3, during the next 12 months we expect to sell 135 houses. No. 4, we have an unlimited potential. No. 5, publicity on the Lustron houses in this area has been tremendously favorable. Our customers are greatly satisfied and each has potential of three or five sales. We believe this chain reaction will continue. W. W. LOBDELL, PENN HOMES, INC. FINLEY, N. DAK., March 1, 1950. Lustron Dealers Association, Washington, D. C.: Have sold and erected two. Expect to sell eight in 4 months; 20 next 12 months. W. W. LOBDELL, PLADSEN IMPLEMENT Co. CHICAGO, ILL., March 1, 1950. Lustron Dealers Association, Washington, D. C.: Have just recently sold and erected my first Lustron home which was sample for mass staff housing project. Finished home was well received and has been O. K.'d for initial construction of about 20 homes in next 4 months, provided production is not interrupted so we can get delivery. Believe can safely guarantee sales of 75 to 100 Lustron homes next 12 months if could keep production going steadily so as not to disturb buyers' enthusiasm. W. W. LOBDELL, JAMES I. POOLE, INC., EAU CLAIRE, Wis., March 1, 1950. Lustron Dealer Association, Washington, D. C.: In answer to your questions by wire. 1. We have sold and erected five Lustron homes to date. 2. We are reasonably certain of selling 10 homes in the next 4 months. 3. We are reasonably certain of selling 20 homes in the next 12 months. 4. Thirty homes is our potential maximum sales for the 12 months. 5. We know we can do better on sales in 1950 because the Lustron home is now proven to the public here in Wisconsin. We will have a larger selection of styles and models with the added models by the Lustron Corp., and a price range to suit all incomes. We are ready to launch a large advertising campaign. PROPERTY INVESTMENT CO. CINCINNATI, OHIO, March 1, 1950. W. W. LOBDELL, Lustron Dealer Association, Washington, D. C.: Retel No. 1, 6 homes; No. 2, 9 homes; No. 3, approximately 40 homes; No. 4, 40 homes; No. 5, reason newer models, lower price of homes, reduction in all costs. QUALITY REALTY CO. H. W. SEIBEL. |