over a period of time and not just one ad run by one store on 1 day in one town by a creamery operator who owns a grocery store.

I stated before that in considering margarine prices, for the white and the yellow products, you should consider the prices for the same brand, pointing out that, naturally, just as in the case of other foods, the prices of different brands of margarine also vary. In this data, you will notice that in the case of butter this also is true, since the prices for different brands of butter vary considerably. The one thing that is difficult to understand in looking at these published retail butter prices for different brands is that all of them are considerably in excess of the 55-cent prices which appeared in the El Paso advertisement for the brand of butter sold in that store, and, as already stated, for the store's own brand made in the store's creamery.

Mr. Chairman, I have marked up copies of the House Committee on Agriculture hearings, starting with page 71, and that information is detailed for the use of your committee. I have taken out and clipped together one set of that information, which I offer for the record.

The CHAIRMAN. Very well, you may put it in the record. (The information is as follows:)

SUMMARY OF ADS

Dallas Times-Herald, June 17, 1948: Top Spred margarine white 39 cents, yellow 49 cents; Cloverbloom roll butter 87 cents.

Palestine Herald and Press, June 17, 1948: Blue Bonnet yellow margarine 49 cents; Wilson's roll butter 79 cents.

Palestine Herald and Press, June 17, 1948: all brands uncolored margarine 39 cents; Brookfield butter 87 cents.

Texarkana Gazette, June 17, 1948: Allsweet margarine 39 cents; Brookfield butter 87 cents.

Longview Daily News, June 17, 1948: Durkee's margarine 37 cents; butter 72 cents.

Beeville Bee-Picayune, June 17, 1948: Silver Valley margarine, white 37 cents: yellow 47 cents; Meadolake margarine, white 39 cents, yellow 49 cents.

Austin Statesman, June 17, 1948: Meadolake colored margarine 51 cents. Dallas Daily Times Herald, June 17, 1948: Numaid margarine 42 cents; Admiration yellow, 49 cents; Sunnyland yellow 53 cents.

Waco News Tribune, June 18, 1948; Meadolake margarine, white 39 cents, yellow 49 cents.

Washington Post, June 25, 1948; Parkay margarine 41 cents; Nutley margarine 39 cents; Sunnyfield butter 90 cents.

Washington Post, June 25, 1948: Parkay and Sunnybrook margarine 41 cents; Blue Bonnet 45 cents; Mrs. Filbert's 47 cents.

Dallas Times-Herald, July 29, 1948: Top Spred white margarine 35 cents, yellow 45 cents; Cloverbloom butter 91 cents; sweet cream Armour and Cloverbloom patties 99 cents.

Beeville Bee-Picayune, July 29, 1948: Silver Valley and Sun Valley margarine, white 35 cents, yellow 45 cents.

Austin Statesman, July 29, 1948: All Sweet margarine 41 cents.

Dallas Daily Times, July 29, 1948: Admiration margarine, white 41 cents, yellow 51 cents.

Lubbock Avalanche, July 30, 1948: Mayflower margarine 37 cents.

Brownwood Bulletin, July 30, 1948; Blue Bonnet colored margarine 52 cents. Waco Times-Herald August 19, 1948: Blue Bonnet yellow margarine 49 cents. Fort Worth Star-Telegram, August 17, 1948; Leonard's butter 73 cents. Texarkana Gazette, August 19, 1948; Nutley white margarine 35 cents; Meadolake yellow 52 cents.

Fort Worth Star-Telegram, August 19, 1948: Blue Plate margarine 39 cents; Armour Cloverbloom butter 65 cents.

Fort Worth Star-Telegram, August 19, 1948: Sunny Bank margarine 39 cents, Blue Bonnet yellow margarine 49 cents, Meadowood butter 89 cents, butter

85 cents.

Longview Daily News, August 19, 1948; Durkee's yellow margarine 45 cents, Brookfield butter 78 cents.

Beeville Bee-Picayune, August 19, 1948: Sun Valley white margarine 35 cents, Admiration yellow 45 cents.

Dallas Times Herald, August 19, 1948: Admiration margarine white 37 cents, yellow 47 cents.

Dallas Times Herald, August 19, 1948: Blue Bonnet yellow margarine 49 cents, Silverbrook butter 85 cents.

San Angelo Evening Standard, October 27, 1948: Wilson roll butter 65 cents. San Angelo Evening Standard, October 29, 1948: Decker's white margarine 32 cents, Wilson's roll butter 65 cents.

San Angelo Evening Standard, October 29, 1948; white margarine 37 cents, yellow 47 cents; Gandy's butter 73 cents.

San Angelo Evening Standard, October 29, 1948: Decker's margarine, white 33 cents, yellow 43 cents.

San Angelo Evening Standard, October 29, 1948: Sun Valley margarine 31

cents.

San Angelo Evening Standard, November 1, 1948: Butter 59 cents.

San Angelo Evening Standard, November 5, 1948: Meadowlake white margarine 35 cents, yellow 45 cents, Gandy's butter 66 cents; Clearbrook butter 69 cents. San Angelo Evening Standard, November 5, 1948: Allsweet yellow margarine 43 cents; butter 58 cents.

San Angelo Evening Standard, November 5, 1948: Swift's roll butter 55 cents. Longview Morning Journal, November 5, 1948: Brookfield butter 65 cents. Longview Daily News, November 11, 1948, Durkee's colored 44 cents; Swift's butter 69 cents.

Houston Chronicle, November 12, 1948: Parkay white margarine 36 cents. San Angelo Evening Standard, November 17, 1948: Yellow Quick margarine 33 cents.

San Angelo Evening Standard, November 19, 1948: Decker's white margarine 31 cents, yellow 41 cents; Gandy's butter 63 cents.

San Angelo Evening Standard, November 19, 1948: Swift's Allsweet white margarine 29 cents, yellow 39 cents; Swift's butter 59 cents.

San Angelo Evening Standard, November 22, 1948: Dalewood margarine 29 cents, butter 58 cents.

Waco News-Tribune, November 24, 1948: Meadowlake margarine white 34 cents, yellow 44 cents; Cloverbloom butter 69 cents.

Waco News-Tribune, November 24, 1948: Admiration margarine 33 cents. San Angelo Evening Standard, November 26, 1948: Dalewood white margarine 29 cents; Sun Valley yellow margarine 39 cents, butter 58 cents.

San Angelo Evening Standard, December 3, 1948: Dalewood white margarine 29 cents, butter 59 cents.

San Angelo Evening Standard, December 3, 1948: Wilson roll butter 65 cents. San Angelo Evening Standard, December 3, 1948: Admiration white margarine 29 cents.

Longview Daily News, December 9, 1948: Allsweet colored 43 cents; Swift's butter 71 cents.

Longview Daily News, December 16, 1948: Admiration yellow margarine 30 cents, butter 63 cents.

Longview Daily News, December 16, 1948: Durkee's yellow margarine 42 cents; Brookfield butter 71 cents.

San Angelo Evening Standard, December 30, 1948: Decker's margarine 29 cents; Wilson's roll butter 65 cents.

San Angelo Evening Standard, December 30, 1948: Decker's margarine 29 cents; Gandy's butter 69 cents.

Longview Daily News, January 27, 1949: Dailewood white margarine 27 cents, Sun Valley yellow margarine 37 cents, Blue Bonnet yellow margarine 43 cents, butter 73 cents, Meadowood butter 77 cents.

Waco News-Tribune, January 28, 1949: Savory margarine 23 cents.

Waco News-Tribune, January 28, 1949: Keyko margarine, white 32 cents, yellow 43 cents.

Waco News-Tribune, January 28, 1949: Durkee's white margarine 33 cents. Waco News-Tribune, January 28, 1949: Dalewood white margarine 27 cents, Sun Valley yellow margarine 37 cents, Blue Bonnet yellow margarine 43 cents, Meadowood butter 77 cents, Tasty butter 73 cents.

Waco News-Tribune, January 28, 1949: Admiration yellow margarine 42 cents, butter 59 cents.

Waco Times-Herald, February 2, 1949: Durkee's margarine, white 33 cents, yellow 43 cents.

Waco Times-Herald. February 2, 1949: Meadolake margarine, white 32 cents, yellow 42 cents, Brooksfield butter 69 cents.

Waco Times-Herald, February 3, 1949: Dalewood margarine 23 cents.

Waco Times-Herald, February 3, 1949: Silver Bell margarine, white 23 cents, yellow 39 cents, Tucker's butter 68 cents.

Waco News-Tribune, February 4, 1949: Meadolake margarine, white 32 cents, yellow 42 cents, Brookfield butter 69 cents.

Waco News-Tribune, February 4, 1949: Meadolake yellow margarine 42 cents, butter 59 cents.

Longview Daily News, February 10, 1949: White Dalewood margarine 25 cents. Sun Valley yellow margarine 36 cents, Meadowood butter 77 cents, Tasty butter 73 cents.

Waco News-Tribune, February 11, 1949: Dalewood white margarine 23 cents, Sun Valley yellow margarine 36 cents, Meadow Wood butter 77 cents, butter 69 cents.

Longview Daily News, February 10, 1949: Admiration uncolored margarine 25 cents.

Longview Daily News, February 10, 1949: Durkee's yellow margarine 39 cents. Waco Times-Herald, February 17, 1949: Durkee's margarine, white 31 cents, yellow 42 cents.

Waco Times-Herald, February 17, 1949: Allsweet margarine 31 cents.

Waco Times-Herald, February 17, 1949: Nutley white margarine 25 cents, Sun Valley yellow margarine 36 cents.

Waco Times-Herald, February 17, 1949: Meadolake yellow margarine 39 cents, butter 57 cents.

Waco Times-Herald, February 17, 1949: Meadolake margarine, white 30 cents, yellow 40 cents, Cloverbloom butter 69 cents.

Waco News-Tribune, February 18, 1949: Brookfield butter 69 cents.

Waco News-Tribune, February 18, 1949: Durkee's margarine, white 31 cents, yellow 42 cents.

Waco News-Tribune, February 18, 1949: Allsweet margarine 31 cents. Waco News-Tribune, February 18, 1949: Meadolake margarine, white 30 cents, yellow 40 cents, Cloverbloom butter 69 cents.

Mr. TRUITT. Looking at the margarine prices in this data, brand by brand, you will notice that in practically all instances the differences between the yellow product and the white product is 11 cents. In some cases, it is only 10 cents, and in some cases, it is a penny or so above 11 cents. Of course, this difference is easily understood. There is the Federal tax of 10 cents per pound on the yellow product. In addition, there are the Federal license fees of $480 and $48 on wholesalers and retailers and the increased cost resulting from packaging the yellow margarine in 4-pound prints, each individually wrapped.

With respect to the grocery-store advertisements that have come in over the week end, I have gone through every one of them, and here are the figures for each advertisement which has shown for the same brand the price for the yellow and the price for the white product. Senator FULBRIGHT. Could you, for the record, insert what prices were on any particular day?

Mr. TRUITT. That is in the record.

Senator FULBRIGHT. On the sheet that I have here, there is nothing indicating the price of butter.

Mr. TRUITT. I see.

Senator FULBRIGHT. I thought it would be interesting to show the relationship.

Mr. TRUITT. Where butter was advertised, I will check and insert it in the record.

The CHAIRMAN. Fine.

(The information is as follows:)

Advertised prices, yellow and white margarine of the same brand, Apr. 7 and 8, 1949

Mr. TRUITT. I might say that butter was not frequently advertised. Senator FULBRIGHT. It is approximately twice as much, is it not? Mr. TRUITT. Yes, sir.

I do not think we need to read the table, but you can scan it. It gives the city, the newspaper, the date, the store, the brand, and the

89343-49- -16

price of margarine for white and for yellow. The papers that came in to us in that short length of time cover a good representation from Texas, Missouri, and one advertisement from Nebraska.

Senator FULBRIGHT. Is it lawful to sell margarine in Nebraska? Mr. TRUITT. Yes, sir.

Senator FULBRIGHT. I am surprised at that.

Mr. TRUITT. Nebraska is quite a large consumer of margarine, I believe.

Senator BUTLER. We have a manufacturer up there.

Mr. TRUITT. Yes, sir.

Senator BUTLER. A very good friend of mine.

Mr. TRUITT. That is good.

On Saturday I was asked by the committee to furnish it with the statistics showing, by years, the total consumption of margarine and butter on a per capita basis. In response to such request, I am submitting to you now, for the record, several copies of a tabulation from the year 1896 to date. Of course, for 1949, there are really no figures, although there is a forecast for butter consumption. The figures speak for themselves. It will be noted that over a period of time the combined consumption of margarine and butter has been decreasing. I think, today, that point has been made by others.

THE CHAIRMAN. This is per capita consumption?

Mr. TRUITT. Yes, sir.

The CHAIRMAN. You say that over the whole period there has been a downward tendency?

Mr. TRUITT. Yes, sir; I think you will see that back before the turn of the century, the highest figure was 22.8 pounds and then the next highest figures appear for 1926, 20.5 pounds.

The CHAIRMAN. That will be made a part of the record. (The information is as follows:)

Margarine and butter: Per capita domestic consumption, 1896-1948