Printers' Ink, Volume 100Printers' Ink Publishing Company, 1917 - Advertising |
From inside the book
Results 1-5 of 88
Page 18
... paign is to bring new worlds of prospective conquest into its own territory . It is apparent that there would be difficulties in the way of bring- ing tourists into Pennsylvania for the specific purpose of buying gas- oline . Hence the ...
... paign is to bring new worlds of prospective conquest into its own territory . It is apparent that there would be difficulties in the way of bring- ing tourists into Pennsylvania for the specific purpose of buying gas- oline . Hence the ...
Page 20
... paign to reach not only consumer but the producer well . In the consumer adve ing , which will appear in Chi newspapers , good will will sought along educational One piece of copy appearing e in the campaign explained workings of the ...
... paign to reach not only consumer but the producer well . In the consumer adve ing , which will appear in Chi newspapers , good will will sought along educational One piece of copy appearing e in the campaign explained workings of the ...
Page 25
... paign recently con- ducted in Chicago , which set out to se- cure 150,000 members for the Red Cross in that vicinity in four weeks , and actually secured 300,000 . Then again , the representa- tives of the A. A. C. of W. in session at ...
... paign recently con- ducted in Chicago , which set out to se- cure 150,000 members for the Red Cross in that vicinity in four weeks , and actually secured 300,000 . Then again , the representa- tives of the A. A. C. of W. in session at ...
Page 31
... paign , but the advertising that was appearing in his own territory . He saw the outdoor advertising in colors , the locations and the num- bers of displays , as well as the newspapers , trade journals and dealer displays that were to ...
... paign , but the advertising that was appearing in his own territory . He saw the outdoor advertising in colors , the locations and the num- bers of displays , as well as the newspapers , trade journals and dealer displays that were to ...
Page 53
... paign . That followed immediately on the heels of the Liberty Loan . The moral responsibility again was put upon the newspapers be- forehand . If they would only give enough publicity the money could be raised . Again they were ...
... paign . That followed immediately on the heels of the Liberty Loan . The moral responsibility again was put upon the newspapers be- forehand . If they would only give enough publicity the money could be raised . Again they were ...
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Common terms and phrases
adver advertising agency advertising manager American Association automobile Bldg booklet Boston boys brand Building buyers campaign care Printers catalogue cent cern Chicago color Communay Company consumer copy Corn Flake cost customers Daily Circulation dealer Detroit dollars electric Electrotype eral experience fact farm papers Farmer field GEORGE BATTEN give idea increase interest jobbers Journal letter Liberty Loan Literary Digest machine Magazine manufac manufacturer ment merchandising merchants methods months motor national advertising ness newspaper organization paign pany Philadelphia Pictorial Review posters president Printers printing profit published purchase readers Representatives retail sales manager salesmen Schaffner & Marx selling sold standard success sumer tell thing tion tising trade trucks vertising women write York City zine
Popular passages
Page 60 - That it shall be unlawful for any person engaged in commerce, in the course of such commerce, to lease or make a sale or contract for sale of goods, wares, merchandise, machinery, supplies, or other commodities, whether patented or unpatented...
Page 60 - States, or fix a price charged therefor, or discount from, or rebate upon, such price, on the condition, agreement, or understanding that the lessee or purchaser thereof shall not use or deal in the goods, wares, merchandise, machinery, supplies, or other commodity of a competitor or competitors of the lessor or seller, where the effect of such lease, sale, or contract for sale or such condition, agreement, or understanding may be to substantially lessen competition or tend to create a monopoly in...
Page 83 - Its purpose is to collect and select scien. tine and practical information concerning progress and developments in the art of incandescent lamp manufacturing and to distribute this information to the companies entitled to receive this service. MAZDA Service is centered in the Research Laboratories of the General Electric Company at Schenectady, NY The mark MAZDA can appear only on lamps which meet the standards of MAZDA Service.
Page 112 - I therefore have no hesitation in urging colleges and technical schools to endeavor to maintain their courses as far as possible on the usual basis.
Page 109 - AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES One Policy One System Universal Service of time by farm hands roving from place to place in search of work.
Page 109 - The Weight of War The heavy hand of war has disturbed the balance between supply and demand the world over. Our problem of serving the public has all at once assumed a new and weightier aspect. Extraordinary demands on telephone service by the Government have been made and are being met. Equipment must be provided for the great training camps, the coastdefense stations must be linked together by means of communication, and the facilities perfected to put the Government in touch with the entire country...
Page 73 - ... any other advertising that may cause money loss to the reader or injury in health or morals or loss of confidence in reputable advertising and honorable business.
Page 59 - ... AUGUSTUS N. HAND, District Judge. The complainant corporation publishes the Pictorial Review, and the defendant the Ladies' Home Journal, the Saturday Evening Post, and the Country Gentleman. The Pictorial Review has been distributed by the American News Company, a distributing agency, which has about 60 branches throughout the United States. The defendant, on the other hand, has put the Ladies' Home Journal on the market through wholesale dealers of established efficiency in the various towns...
Page 103 - ... received in the midst of the very scenes related; a history too that could be read and understood alike by all, the wise and the ignorant, the learned and the unlearned.
Page 77 - MazdaMAZDA is the trademark of a world-wide service to certain lamp manufacturers. Its purpose is to collect and select scientific and practical information concerning progress and developments in the art of incandescent lamp manufacturing and to distribute this information to the companies entitled to receive this Service. MAZDA Service is centered in the Research Laboratories of the General Electric Company at Schenectady.