Message Preparation: Analysis and Structure

adapt advocate American analyze anticlimax order arguments ASSIGNMENTS Audience analysis audience attitudes Carl Schurz choice climax order Communication controversial criteria Daniel Webster discussion effect emotional enables a speaker entertain experiences fact familiar favorable Finally Franklin D Fraternity Hovland humor ideas illustrations implicative order implied importance informative speaking Inspirational speaking interest investigation ject Jefferson Davis kind of introduction kinds of conclusions lead inquiry League of Nations lectures limited listeners logical means ment Northwestern University observe occasion one-sided organization patterns of arrangement personal identification persons persuasive speaking points present primacy problem public address questions reason recency reference require response rhetorical sentence outline side sion situation social solution Spanish-American War specific preparation specific purpose specimen Speech Monographs speech subjects speech to inform speechmaking student speaker subtopics theme tion topical outlining two-sided types of speeches Warren Hastings Webster Wendell Phillips Woodrow Wilson Yale University