Washing the Brain: Metaphor and Hidden IdeologyContemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. He argues that metaphor themes are created not only through the universal body but also through cultural experience, so that an apparently universal metaphor such as event-structure as realized in English grammar is, in fact, culturally relative, compared with e.g. the construal of 'cause and effect' in the Algonquin language Blackfoot. Moreover, event-structure as a model is both scientifically reactionary and, as the basis for technological mega-projects, has proved environmentally harmful. Furthermore, the ideologies of early capitalism created or exploited a selection of metaphor themes historically traceable through Hobbes, Hume, Smith, Malthus and Darwin. These metaphorical concepts support neo-Darwinian and neo-conservative ideologies apparent at the beginning of the 21st century, ideologies underpinning our social and environmental crises. The conclusion therefore recommends skepticism of metaphor's reductionist tendencies. |
From inside the book
Results 1-5 of 86
Page ix
... theory of conceptual metaphor 13 1.4 1.5 1.6 1.7 Characterising conceptual metaphors and metaphor themes 17 Literal language , conventional metaphor and original metaphor 21 Convention , commonsense and latent ideology 25 Conclusion ...
... theory of conceptual metaphor 13 1.4 1.5 1.6 1.7 Characterising conceptual metaphors and metaphor themes 17 Literal language , conventional metaphor and original metaphor 21 Convention , commonsense and latent ideology 25 Conclusion ...
Page x
... theory of cognition 113 3.6.5 Haraway's cyborg manifesto . 114 3.7 Summary 117 CHAPTER 4 Humans as animals , literal or metaphorical ? Impositive metaphors and subjective metaphors 119 LANDSCAPE / WEATHER IS A HUMAN BODY ? 121 4.1 4.2 ...
... theory of cognition 113 3.6.5 Haraway's cyborg manifesto . 114 3.7 Summary 117 CHAPTER 4 Humans as animals , literal or metaphorical ? Impositive metaphors and subjective metaphors 119 LANDSCAPE / WEATHER IS A HUMAN BODY ? 121 4.1 4.2 ...
Page xi
... theory of the emotions 224 6.3.2 EMOTION AS CAUSE OF EMOTION metonymy 230 6.3.3 Specific emotional / bodily responses 236 6.4 The cultural influences on emotion metaphors 243 6.4.1 Metaphor themes for anger in English 244 6.4.2 Cultural ...
... theory of the emotions 224 6.3.2 EMOTION AS CAUSE OF EMOTION metonymy 230 6.3.3 Specific emotional / bodily responses 236 6.4 The cultural influences on emotion metaphors 243 6.4.1 Metaphor themes for anger in English 244 6.4.2 Cultural ...
Page xiii
... theory of metaphor 380 8.3 8.4 A critique of Lakoff's moral politics 383 Reductionism or not ? 388 8.4.1 Feyerabend , Prigogine and reductionism 390 8.4.2 Experiential cognitive science as reductionism 392 8.4.3 Literalisation ...
... theory of metaphor 380 8.3 8.4 A critique of Lakoff's moral politics 383 Reductionism or not ? 388 8.4.1 Feyerabend , Prigogine and reductionism 390 8.4.2 Experiential cognitive science as reductionism 392 8.4.3 Literalisation ...
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Contents
CHAPTER | 3 |
CHAPTER | 5 |
CHAPTER | 7 |
CHAPTER | 8 |
Introducing metaphor | 11 |
CHAPTER 2 | 35 |
Metaphors for humans and the living world | 89 |
CHAPTER 4 | 119 |
INTRODUCTION TO SECTION 2 | 215 |
Grammar metaphor and ecology | 281 |
Capitalism and the developmentof ideological metaphors | 335 |
Bibliography | 403 |
415 | |
423 | |
429 | |
Interactions between metaphor themes | 163 |
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Common terms and phrases
activity adversarial system anger argument become behaviour biological bodily body Bourdieu brain building cause chapter Chilton Chinese cognitive cognitive linguistics colour common competition concept conceptual metaphor conceptualised construct conventional metaphors culture Damasio discourse disease economic emotion endosymbiosis English equation evolutionary psychology example experience experiential explored expression fact feelings four humours freedom Gaia theory genes genetic give Hong Kong HUMAN IS ANIMAL hyponymic idea ideology important kind knowledge Kövecses Lakoff language less lexical items lexis linguistic liquid literally living machine Matt Ridley means meta Metalude metaphor themes metonymy move MOVEMENT FORWARD multivalency naturalistic fallacy nature objects organisation organs Origins of Virtue patterns person phor physical political produce race rape reductionism relation relationship Rifkin schema seen sexual social society sociobiological someone space speed structures success suggests symbolic Table target theory things tion traditional