Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

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Entrepreneur Press, Oct 10, 2017 - Business & Economics - 338 pages
Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.

Updates specific to this edition include:
  • Powerful bidding strategies using remarketing lists for search ads
  • New ad extension features
  • Automation capabilities using AdWords scripts
  • Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account

    Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

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    CHAPTER 16
    CHAPTER 17
    CHAPTER 19
    CHAPTER 20
    CHAPTER 21
    CHAPTER 22
    CHAPTER 24
    CHAPTER 25

    CHAPTER 10
    CHAPTER 11
    CHAPTER 12
    CHAPTER 13
    Automatic Extensions
    CHAPTER 15
    The Single Most Profitable Online Advertising
    CHAPTER 28
    CHAPTER 29
    CHAPTER 30
    CHAPTER 31
    CHAPTER 33
    CHAPTER 35
    CHAPTER 36
    CHAPTER 37

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    About the author (2017)

    Perry Marshall is the number-one author and worlds most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords Stupidity Tax." His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He's been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Gary Halbert, Harvey Mackay and Les Brown. He's consulted in over 200 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.

    Mike Rhodes, CEO and founder of WebSavvy, is an international speaker, bestselling author, specializing in Google AdWords, Google Analytics, and website conversions.

    Bryan Todd is an international marketing consultant and Google AdWords specialist.

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