Shake That Brain: How to Create Winning Solutions and Have Fun While You're At It

Front Cover
John Wiley & Sons, Mar 27, 2006 - Business & Economics - 240 pages
Joel Saltzman teaches readers how to create "surprising, yet inevitable" solutions, no matter the challenge or task at hand. Easily. Consistently. And economically.

Shake That Brain! is a collection of creative and inspiring tips and tools for finding solutions in a variety of areas-from sales, marketing, and product creation to ethics, innovation, and the bottom line. Backed by powerful and compelling examples from a wide variety of real-life applications, Joel Saltzman delivers energy, edge-and lots of fun-as he guides readers through a series of proven formulas for creating outstanding solutions, from harnessing the power of opposite thinking to turning your worst ideas into your best ideas ever. Filled with exercises, easy-to-apply formulas, entertaining pop-quizzes, and eye-opening teaching examples from the world of business, technology, advertising, and more, here's a solution-finding guidebook that can be used for succeeding on the job or at home.

Joel Saltzman is a professional speaker, consultant, and bestselling author. He has conducted Shake That Brain! programs for Grey Advertising International, Harley Davidson, the U.S. Department of the Treasury, and Warner Bros. Studios. His work has been called "witty and rewarding" by People Magazine and he's the recipient of a national Audie award for "Best Educational and Training Audio." His website is www.shakethatbrain.com

From inside the book

 

Selected pages

Contents

Introduction
1
PART I ATTITUDE
3
PART II ACTIONS
39
PART III SELLING
179
Notes
199
About the Author
215
Index
217
Copyright

Other editions - View all

Shake That Brain: How to Create Winning Solutions and Have Fun While You're ...
Joel Saltzman
No preview available - 2006
Shake That Brain: How to Create Winning Solutions and Have Fun While You're ...
Joel Saltzman
No preview available - 2006

Common terms and phrases

_ Bad idea _ Good idea Annie Hall approach Bad idea Suggestion baseball beach Berry Gordy borrow called cancer challenge CHAPTER TAKE-A-WAYS Consider cost create creative DualDiscs Edwin Land elegant solution example fact Feynman film grok Harold Evans idea _ Bad imagine industry Jeff Hawkins Joel Saltzman keep kids Lemony Snicket look Martha Graham Mary Kay Ash Mike Veeck million mistakes Motown Motown Records movie negative never opposites percent players pose your question problem Question Your ASSUMPTIONS Ralph Rosenblum Remember sell Shake That Brain solved someone songs stapler staples started stop tell there’s thing thought Today told Traveling Wilburys TRUE STORY turned Twyla Tharp Veeck wait walk What’s wife words write Wynton York you’re

Popular passages

Page 6 - Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it.‎
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Page 16 - The relationship between commitment and doubt is by no means an antagonistic one. Commitment is healthiest when it is not without doubt, but in spite of doubt.‎
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Page 10 - Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.‎
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Page 176 - Caen, for conscience' sake I verified the result at my leisure. Then I turned my attention to the study of some arithmetical questions apparently without much success and without a suspicion of any connection with my preceding researches. Disgusted with my failure, I went to spend a few days at the seaside, and thought of something else. One morning, walking on the bluff, the idea came to me, with just the same characteristics of brevity, suddenness and immediate certainty, that the arithmetic transformations...‎
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Page 200 - Truth is tough. It will not break, like a bubble, at a touch ; nay, you may kick it about all day, like a football, and it will be round and full at evening.‎
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Page 199 - All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident.‎
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Page 100 - Let me put it something like this: if you see in any given situation only what everybody else can see, you can be said to be so much a representative of your culture that you are a victim of it.‎
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Page 13 - A certain part of the audience, thrilled by what it considered to be a blasphemous attempt to destroy music as an art, and swept away with wrath, began very soon after the rise of the curtain to whistle, to make cat-calls, and to offer audible suggestions as to how the performance should proceed. Others of us, who liked the music and felt that the principles of free speech were at stake, bellowed defiance.‎
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Page 10 - Truth scarce ever yet carried it by vote anywhere at its first appearance: new opinions are always suspected, and usually opposed, without any other reason but because they are not already common.‎
Appears in 166 books from 1805-2008
Page v - Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen.‎
Appears in 42 books from 1888-2008

About the author (2006)

Joel Saltzman is the creator of the Shake That Brain! system-for winning solutions AND lots of fun. A high-octane speaker, facilitator, and consultant, Joel helps organizations discover extraordinary solutions for marketing, innovation, building better teams, and improving the bottom line. The author of more than a dozen books-including four best sellers-all his work has one thing in common: creative solutions.
His first book, If You Can Talk, You Can Write, became a best seller for Warner Books and a selection of the quality paperback Book Club. In 2000, his audio recording of the book won him a national Audie Award for "best Educational and Training Audio."
As J. S. Salt, he created the best seller, Always Kiss Me Good Night: Instructions on Raising The Perfect Parent by 147 Kids Who Know (Random House, 1997).
The founder and publisher of Shake It! Books, he created and marketed the popular series, How To Be the Almost Perfect Husband: By Wives Who Know and How To Be The Almost Perfect Wife: By Husbands Who know (Shake It! Books, 2000).
Joel began his career in New York with the advertising agency Young & Rubicam. Moving to Hollywood, he wrote sitcoms for Perfect Strangers and The Robert Guillaume Show. He also served time as a stand-up comedian.
He's been a guest on Leeza (twice) and has been interviewed on CNN, NPR, and more than 500 radio shows. A graduate of Cornell University, Joel lives with his wife, son, and tux-the-Wonder-Dog in San Diego, California.

Bibliographic information

TitleShake That Brain: How to Create Winning Solutions and Have Fun While You're At It
AuthorJoel Saltzman
Editionillustrated
PublisherJohn Wiley & Sons, 2006
ISBN0471789143, 9780471789147
Length240 pages
Subjects › 

Business & Economics / Decision-Making & Problem Solving
Business & Economics / General
  
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