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EXPENDITURE OF PUBLIC FUNDS FOR
4 - JUL 1 2
H. Con. Res. 215
APRIL 21, 22, 1971
Serial No. 92-12
Printed for the use of the Committee on Interstate and Foreign Commerce
U.S. GOVERNMENT PRINTING OFFICE
WASHINGTON : 1971
COMMITTEE ON INTERSTATE AND FOREIGN COMMERCE
HARLEY W STAGGERS, West Virginia, Chairman TORBERT H. MACDONALD, Massachusetts WILLIAM L. SPRINGER, Illinois JOHN JARMAN, Oklahoma
SAMUEL L. DEVINE, Ohio JOHN E. MOSS, California
ANCHER NELSEN, Minnesota JOHN D. DINGELL, Michigan
HASTINGS KEITH, Massachusetts PAUL G. ROGERS, Florida
JAMES T. BROYHILL, North Carolina LIONEL VAN DEERLIN, California
JAMES HARVEY, Michigan J. J. PICKLE, Texas
TIM LEE CARTER, Kentucky FRED B. ROONEY, Pennsylvania
CLARENCE J. BROWN, Ohio
DAN KUYKENDALL, Tennessee
FLETCHER THOMPSON, Georgia RAY BLANTON, Tennessee
JAMES F. HASTINGS, New York W. S. (BILL) STUCKEY, JR., Georgia JOHN G. SCHMITZ, California PETER N. KYROS, Maine
JAMES M. COLLINS, Texas BOB ECKHARDT, Texas
LOUIS FREY, JR., Florida
RICHARD G. SHOUP, Montana
W. E. WILLIAMSON, Clerk
ROBERT F. GUTHRIB
SUBCOMMITTEE ON COMMUNICATIONS AND POWER
TORBERT H. MACDONALD, Massachusetts, Chairman LIONEL VAN DEERLIN, California
HASTINGS KEITH, Massachusetts FRED B. ROONEY, Pennsylvania
CLARENCE J. BROWN, Ohio ROBERT O. TIERNAN, Rhode Island JAMES M, COLLINS, Texas GOODLOE E. BYRON, Maryland
LOUIS FREY, JR., Florida (II)
.eport of Department of Defense --
Beckington, Brig. Gen. Herbert E., Assistant Director of Personnel,
Army recruits, source of, urban-rural..
TV and radio, fiscal years 1970 and 1971, estimated..
Additional material submitted for the record by-Continued
43 Fact sheet-Test of paid TV/radio recruiting advertising
31 Hours of radio time purchased by Army.-
32 Initial results of impact of Army's TV-radio advertising campaign. 49 Value of TV and radio public service time for Army recruiting, 1970.--
47 Federal Communications Commission: Definition of public service announcement.
8 Letter dated June 4, 1970, stating Commission ruling, to Mr.
Alan F. Neckritz, re "fairness doctrine" complaint against
8 Interstate and Foreign Commerce Committee:
Correspondence between Ward L. Quaal, WGN Continental
Broadcasting Co., Chicago, Ill., and John F. Coverley-Smith,
97 Mitchell, Hon. Parren J., letter dated March 4, 1971, from Hon. F.
Edward Hébert, chairman, Committee on Armed Services, re cor-
149 N. W. Ayer & Son., Inc.:
Contract between Department of Army and N. W. Ayer & Son,
108-136 List of TV and radio stations sharing in the Army's paid broadcast advertising test.
62 National Mexican American Anti-Defamation Committee, Inc.,
Domingo Nick Reyer, executive director, statement... Post Office and Civil Service Committee, Subcommittee on Census 191 and Statistics, U.S. House of Representatives, Charles H. Wilson, chairman, letter dated April 27, 1971, to Congressman Lionel Van Deerlin.
193 Steiger, Ho William A., article from the Army Times entitled, "Řecruiting Ads Drawing Good Response Army Says"
184 Television Bureau of Advertising, Inc., membership list.
189 Van Deerlin, Hon. Lionel:
Letter dated April 20, 1971, from Donald H. McGannon, presi-
EXPENDITURE OF PUBLIC FUNDS FOR BROADCAST
WEDNESDAY, APRIL 21, 1971
HOUSE OF REPRESENTATIVES,
Washington, D.C. The subcommittee met at 10 a.m., pursuant to notice, in room 2123, Rayburn House Office Building, Hon. Torbert H. Macdonald (chairman) presiding.
Mr. MACDONALD. The hearing will come to order.
This morning the Subcommittee on Communications and Power begins the hearing on House Concurrent Resolution 215 introduced by our colleague on the subcommittee, the gentleman from California, Mr. Van Deerlin. The resolution would, if adopted, express the sense of Congress at the various levels, Congress should not spend public funds to purchase broadcast time for the carriage of their advertising:
Implicit in this resolution is the concept that the announcements of the various levels of Government, Federal, State, and local, should be carried by radio and television broadcast stations without charge in observance of the obligation they assume in receiving their license to serve the public interest, convenience, and necessity.
As I understand, this is the basis on which such announcements have generally been carried in the past. This issue was brought into focus by the Army recruiting command's commitment to spend $10.6 million for 4 months radio and television recruiting campaigns. It will be the purpose at these hearings to explore all of the facets of this issue.
(The text of H. Con. Res. 215 and departmental report thereon follow :)