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4.

I'm going to read various measurement dimensions. please tell me which measurement system

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that is, U.S. or

you use to quote prices for each of these dimensions?

(READ DIMENSIONS TO RESPONDENT AND RECORD IN THE APPROPRIATE BOX BELOW. IF RESPONDENT ANSWERS "BOTH", ASK:

For what percent would you estimate the metric system is
used in quoting prices?

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5. Are there any engineering or size standards which you use in selling your services?

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What measurement system (are those) (is that)
standard(s) based on?

1.

U.S. 2.

Metric 3.

Other 4.

D.K.

6. Could you discuss for a moment the reasons why your company uses
the measurement units or standards you just mentioned?
(CHECK ONE OR MORE REASONS BELOW.)

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(Table 21)

(Table 22)

(Table 23)

(Table 24)

7. Do you ever package any goods or products?

1.

Yes 2.

No 3.

Don't know

IF YES TO Q. 7:

7a. What measurement units are used to describe the
container or package? First of all, for length
or area? And volume? And weight?

LENGTH OR AREA

VOLUME

WEIGHT

U.S. METRIC

DON'T KNOW

8. Does your organization have any licensee or subsidiary operations in foreign countries?

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(Tables 25-27)

(Table 28)

9. What measurement system is used in your foreign operations? (Table 29)

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11. Did measurement considerations influence your decision
to operate a foreign licensee or subsidiary?

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lla. How did measurement considerations influence
your decision?

*12.

In general, do you think the measurement units or standards
used for foreign goods have affected the sales of these goods
in the U.S.?

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(Table 30)

(Table 31)

(Table 32)

(Table 33)

(Table 34)

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Bickert, Browne & Coddington and the U.S. Metric Study. I'm calling to complete the second phase of your interview. Have you had a chance to review the materials we sent you?

IF NO:

Would it be possible to reschedule the second interview to give you more time to review that information?

When do you think that would be?

DATE:

TIME:

IF YES: Will you be able to complete the interview at this time?

(IF YES, CONTINUE WITH INTERVIEW)

(IF NO, RECORD NEW APPOINTMENT)

DATE:

TIME:

For this phase of questions, would you please answer the questions from your company's point of view, keeping in mind the principal industry group you are representing: (NAME OF 4-DIGIT

SIC FROM PAGE 1 OF CONTACT INTERVIEW:

I'd like you to answer for your U.S. operations, unless foreign operations are specifically asked for in the question.

SECTION II. EXISTING MEASUREMENT SYSTEM: OUTPUT

*1. Could you please give me a brief run-down of your company's major activities?

(Table 14)

(PROBE FOR PRINCIPAL CLASS OF PRODUCTS)

*2.

Do you quote any prices based on measurements such as length, area, or volume?

(Table 15)

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*3. How about quoting prices based on other measurements such as weight, temperature, or thermal content?

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Could you tell

you use

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*4. I'm going to read some measurement dimensions.
me which measurement system that is, U.S. or metric
to describe each dimension when your product(s) (is) (are)
sold?

(READ DIMENSION TO RESPONDENT AND RECORD IN THE APPROPRIATE
BOX BELOW. IF RESPONDENT ANSWERS "BOTH", ASK:

For what percent would you estimate the metric system is
used to describe your product(s)?

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(Table 16)

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