Media Relations Handbook for Agencies, Associations, Nonprofits, and CongressNext to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." Summary Table of Contents Introduction Complete Table of Contents online at www.MediaRelationsHandbook.com |
From inside the book
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... Politics §1.14 Creating a Communications Plan §1.15 Finding Teachers and Allies $ 1.99 Chapter Summary Chapter Two : Tools of the Craft §2.1 Introduction §2.2 The First Tool : The Written Word §2.3 §2.4 Press Release ... How to Test ...
... Political Appointees , and Political Events .... 220 $ 11.9 Summary of the Hatch Act .... 223 $ 11.10 Public Information Campaigns to Change Behavior 224 §11.11 The Greatest Public Relations Challenge : When Government Works 225 $ 11.99 ...
... politics . It is an overview of the ideas that have become the accepted rules of communications in Washington , presented in one volume . Soon before his death in 1995 at the age of 102 , Edward Bernays was asked for his definition of a ...
... politics , where the temptation is usually to try and put a silver gloss on the darkest clouds . Clarity . Yes , we are stupid and we should try and keep it simple . In truth , we are all busy and overwhelmed and there is too much ...
... §1.12 Getting to Know Your Reporters §1.13 Internal Politics §1.14 Creating a Communications Plan $ 1.15 Finding Teachers and Allies $ 1.99 Chapter Summary " Public sentiment is everything . With public sentiment nothing. 2.
Contents
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28 | |
35 | |
4 8 | 76 |
4 16 | 88 |
5 4 | 97 |
5 7 | 103 |
6 5 | 120 |
8 8 | 170 |
9 2 | 182 |
9 7 | 188 |
Back of the Book | 276 |
CONTENTS | 301 |
23 | 325 |
29 | 331 |
Other editions - View all
Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress No preview available - 2004 |
Media Relations Handbook: For Agencies, Associations, Nonprofits and ... Bradford Fitch,Beth Gaston No preview available - 2010 |