Media Relations Handbook for Agencies, Associations, Nonprofits, and CongressNext to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." Summary Table of Contents Introduction Complete Table of Contents online at www.MediaRelationsHandbook.com |
From inside the book
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... organizations use the same definitions . 11. In the eyes of the media , hypocrisy is a public figure's greatest sin . To ... organization that ultimately controls the message . From Appendix One COMMUNICATION SERIES Brad Fitch Media ...
... organization that provides training , consulting , and research to improve the management of congressional offices . He began his career in communications at age 14 , reading statistical summaries of high school basketball games for his ...
... Organizations need to treat communications serious- ly . The function needs a good budget and good people , and they need to work at the very top of the organization chart . They have to get good access to the people and information ...
... organization , or any group that operates in the world of public affairs have the rare position of supporting a mission , a cause or individual , and advocating those ideas using their communications skills . Public relations ...
... organization , you're attaching your reputation as well . If the individual or organization succeeds , you succeed . If scandal or failure should envelop your employer , you will be painted with the same brush , at least temporarily ...
Contents
17 | |
28 | |
35 | |
4 8 | 76 |
4 16 | 88 |
5 4 | 97 |
5 7 | 103 |
6 5 | 120 |
8 8 | 170 |
9 2 | 182 |
9 7 | 188 |
Back of the Book | 276 |
CONTENTS | 301 |
23 | 325 |
29 | 331 |
Other editions - View all
Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress No preview available - 2004 |
Media Relations Handbook: For Agencies, Associations, Nonprofits and ... Bradford Fitch,Beth Gaston No preview available - 2010 |