Media Relations Handbook for Agencies, Associations, Nonprofits, and CongressNext to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." Summary Table of Contents Introduction Complete Table of Contents online at www.MediaRelationsHandbook.com |
From inside the book
Results 1-5 of 45
... COMMUNICATION SERIES Brad Fitch Media Relations Handbook for Agencies , Associations , Nonprofits and Congress Foreword by Mike McCurry AL TheCapitol Net Thirteen Rules of Media Relations 1. Never lie , falsify. Front Cover.
... cover sheets , or customized emails ; • Create flexible forms so that fields can be added to the database when appropriate ; and • Possess clear search and list - building capabilities . All Media • Organization • Phone Number ( main ) ...
... covers your congressional district . Similar nonprofit organizations would probably ben- efit from sharing reporters ... cover you on a weekly basis , try to get cell and home phone numbers . They'll likely want to exchange for yours ...
... cover the state delegation . For agencies , there are reporters for major papers or wire services who cover a beat that encompasses the agency mission . The list will probably be in descending order , based on newspaper circulation or ...
... cover your organization . If possible , visit them in their offices . ( §1.12 ) • Try to get a handle on the internal politics of the organization . Who is involved in communications strategy ? Are there outside advisors who need to be ...
Contents
17 | |
28 | |
35 | |
4 8 | 76 |
4 16 | 88 |
5 4 | 97 |
5 7 | 103 |
6 5 | 120 |
8 8 | 170 |
9 2 | 182 |
9 7 | 188 |
Back of the Book | 276 |
CONTENTS | 301 |
23 | 325 |
29 | 331 |
Other editions - View all
Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress No preview available - 2004 |
Media Relations Handbook: For Agencies, Associations, Nonprofits and ... Bradford Fitch,Beth Gaston No preview available - 2010 |