Media Relations Handbook for Agencies, Associations, Nonprofits, and CongressNext to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." Summary Table of Contents Introduction Complete Table of Contents online at www.MediaRelationsHandbook.com |
From inside the book
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... Congressional Quarterly Executive Conferences . We publish practical , hands - on works for practitioners , written by subject - matter experts . If you want to teach or write for practitioners in law , business , or government affairs ...
... Congressional Management Foundation were very helpful during this lengthy process , and I am especially grateful to Kathy Goldschmidt for continuing to educate me on the vagaries of the Internet , and to Rick Shapiro for his patience ...
... congressional offices . He began his career in communications at age 14 , reading statistical summaries of high school basketball games for his home town radio station in upstate New York . After working as a radio and television ...
... Congressional Campaign Operations ... 196 Chapter Eleven : Communications in a Federal Agency Chapter Twelve : Crisis Communications in Public Affairs Chapter Thirteen : Honest Spin : The Ethics of Public Relations 210 228 258 CONTENTS ...
... Congressional Direct - Mail Pieces §2.18 Newsletters ... $ 2.19 Radio Feed .... §2.20 Television Feed §2.21 Video News Release ( VNR ) §2.22 Public Service Announcements $ 2.23 Tracking and Filing Systems . $ 2.99 Chapter Summary ...
Contents
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5 4 | 97 |
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8 8 | 170 |
9 2 | 182 |
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Back of the Book | 276 |
CONTENTS | 301 |
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Other editions - View all
Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress No preview available - 2004 |
Media Relations Handbook: For Agencies, Associations, Nonprofits and ... Bradford Fitch,Beth Gaston No preview available - 2010 |