Media Relations Handbook for Agencies, Associations, Nonprofits, and CongressNext to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." Summary Table of Contents Introduction Complete Table of Contents online at www.MediaRelationsHandbook.com |
From inside the book
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... actions to take to win the support of the publics upon whom his or her or its viability depends . " ( Stuart Ewen , PR ! A Social History of Spin ( New York : Basic Books 1996 ) . ) In the world of public affairs , the " viability ” of ...
... action isn't taken , or a broader connection to a greater social trend . However you write it , make sure that every word is true and defensible . The quickest way to get in trouble with the media is to put some- thing out that isn't ...
... Action Healthletter FOR PLANNING PURPOSES : Monday , June 2 , 2003 3 1 ADVISORY 2 FOR MORE INFORMATION : Jeff Cronin : 202-777-8370 News Conference 12:00 p.m. Wednesday , June 4 CSPI to Urge Limits on Acrylamide in Processed Foods The ...
... action . Whatever your goals , know them before you begin writing and keep them in your mind throughout the process . As you work with the person giving the speech , clarify in advance the goals and general outline of the remarks . Make ...
... Like all public relations , their goal is often to persuade the reader to take action- win her vote in an election , get her donation to a cause , or encourage her $ 2.17 How NOT to Do Congressional Direct - Mail 39 Tools of the Craft § ...
Contents
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28 | |
35 | |
4 8 | 76 |
4 16 | 88 |
5 4 | 97 |
5 7 | 103 |
6 5 | 120 |
8 8 | 170 |
9 2 | 182 |
9 7 | 188 |
Back of the Book | 276 |
CONTENTS | 301 |
23 | 325 |
29 | 331 |
Other editions - View all
Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress No preview available - 2004 |
Media Relations Handbook: For Agencies, Associations, Nonprofits and ... Bradford Fitch,Beth Gaston No preview available - 2010 |