For the purposes of this part the term "book" or "books” as used in this section shall be construed as embracing any or all books, supplements, yearbooks, pamphlets, loose-leaf material, and other printed material, sold, offered for sale, or distribution by members of the industry, unless the context of the particular section indicates or implies a contrary construction.

§ 150.1 Misrepresentation of books or services.

It is an unfair trade practice to make or publish, or cause to be made or published, directly or indirectly, any false, misleading, or deceptive statement or representation, whether in the form of advertisement, testimonial, endorsement, depiction, illustration, or other form of representation, however disseminated or published, concerning the grade, quality, material, size, contents, use, value, price, origin, preparation, manufacture, or date of publication or copyright of any book, or the current or up-to-date character thereof, or concerning the grade, quality, material, substance, size, manufacture, or value of the binding thereof or the lettering thereon, or concerning any service offered in connection therewith, or in any other material respect.

§ 150.2 Misrepresentation of books as being free.

In the sale or offering for sale of books, it is an unfair trade practice to represent, through advertising or otherwise, that such books are given free and that payments required in connection there

with are for supplements thereto or for extension, revision, continuation, yearbook, or other similar services, or for services to be rendered by a research or other bureau, when such is not the fact; or that a certain number of books have been reserved to be given away free of cost to selected persons as a means of advertising, or that a certain number of persons in a community have been designated to receive a book or books or any form of service free of cost, when such is not the fact.

§ 150.3 Use of deceptive name or title. In the sale or offering for sale of books, it is an unfair trade practice:

(a) To pass off one book for another by use of the same or a deceptively similar name or title; or

(b) To use a name or title different from that under which such book or substantially the same text or content material is being or has previously been published and offered for sale in any form, with the capacity and tendency or effect of misleading or deceiving purchasers or prospective purchasers by reason of the use of such name or title or by reason of the failure to make proper disclosure of such other name or title; or

(c) To represent, in advertising or otherwise, by the use of an edition title such as "Teachers' Edition," "Doctors' Edition," "Lawyers' Edition," or "School Edition," or by other means, that the contents of a book or edition have been especially adapted for the use of a certain profession or class of persons, when such is not the fact; or

(d) To use any name or title which has the capacity and tendency or effect of misleading or deceiving purchasers or prospective purchasers with respect to the purpose, use, contents, or scope of such book, or in any other material respect.

§ 150.4 Deceptive use of names, initials, or signature in connection with ar ticles brought forward from earlier edition.

In respect to articles or textual material brought forward from a former edition, it is an unfair trade practice:

(a) To use in connection therewith any name, initials, or signature in such a manner as to have the capacity and tendency or effect of misleading or deceiving purchasers or prospective purchasers into the belief:

(1) That the name, initials, or signature so used is that of the actual author