The Hidden Persuaders

added Advertising Age advertising agency Advertising Research Foundation American appeal auto become beer began behavior brand buyer cake campaign candy cent Cheskin Chicago cigar cigarette coffee concluded consumer customers David Riesman Davy Crockett depth approach depth interviews depth probers depth study Dichter director drink Edward Weiss Eisenhower emotional Ernest Dichter executive explained fact Father's Day feel felt firm girl impulse impulse buying industry instant coffee James Vicary journal look magazine major makers manipulators margarine McCann-Erickson mid-fifties motivation research motivational analysts Nescafé offered package personality persuaders picture Pierre Martineau pointed political President probing problem prune psychological psychologists public relations public-relations reassurance reported Republican saying sell smoking Social Research social scientists subconscious symbol talk techniques tests Tide tion trend trying Weiss and Geller Whitaker and Baxter woman women words